São Paulo, São Paulo, Brazil
I help companies make better decisions faster — by building the analytics foundations, data governance, and reporting infrastructure that turn raw data into trusted, actionable insights. My career has been a deliberate transition from Finance into Data & Analytics. I started in FP&A and commercial finance at Johnson & Johnson, where I spent 7+ years across multiple roles and learned what business stakeholders actually need from data. That experience — understanding the "why" behind every KPI — is what makes my approach to analytics different. What I bring to the table: → Analytics & BI Leadership: Built BI functions from scratch, migrated 100% of reporting from Excel to Power BI, and delivered dashboards used by 150+ stakeholders across LATAM. → Process Automation: Reduced financial closing time by 70-80% through data pipeline automation, replacing multi-day manual processes with reliable, same-day delivery. → Data Governance: Defined metric catalogs, standardized KPIs, and established governance frameworks to ensure consistency across Finance, Planning, and Business teams. → Modern Data Stack: Currently working hands-on with dbt, Snowflake, AWS (Glue, Athena), and orchestration tools — complementing my Power BI, Python, Alteryx, and SQL foundation. I've worked across industries (Healthcare, Consumer Goods, E-Commerce, Fintech) and geographies (11 LATAM countries), always at the intersection of business and technology. FGV-SP (Business Administration) | FIA (MBA Big Data & Data Engineering) Languages: Portuguese (native) | English (bilingual) | Spanish (professional)
End-to-end owner of the data and analytics stack in a fast-paced startup environment, supporting planning, performance analysis, and decision-making across the business. - Designing and maintaining analytics pipelines using dbt, Snowflake, AWS Glue, and Athena, ensuring data reliability, consistency, and scalability. - Partnering with business stakeholders to translate analytical needs into structured data models, KPIs, and standardized dashboards. - Led the migration of the company's data infrastructure to a modern stack, improving performance and maintainability. - Establishing foundational governance practices around data modeling, metric definitions, and documentation to support sustainable growth.
Managed data and automation initiatives supporting Corporate Treasury operations across Latin America. - Designed and implemented secure REST API integrations with global banks (e.g., Citibank), enabling real-time financial data flows for Treasury. - Built Python-based automation for bank reconciliation and transaction classification, eliminating a daily 1-hour manual process and reducing operational risk. - Led the design of data governance and validation frameworks to ensure data quality, compliance, and alignment with corporate standards. - Acted as bridge between Treasury and Engineering, aligning data deliverables with strategic business goals across the region.
Led data governance and analytics operations for the LATAM Digital Finance program within the MedTech division, serving as the primary interface between Finance, Planning, and Technology teams. - Owned the definition and maintenance of metric catalogs, calculation rules, and reporting templates supporting planning cycles, performance reviews, and executive decision-making. - Migrated 100% of executive reporting from Excel to Power BI, building standardized dashboards used by 150+ stakeholders — significantly reducing manual effort and improving data consistency. - Reduced financial closing and data availability time by 70-80% through automation of data pipelines and reporting workflows. - Translated business requirements into scalable analytics and reporting solutions, ensuring alignment across regional and global stakeholders.
Built the Business Intelligence function from the ground up for the E-Commerce division, establishing the data infrastructure, dashboards, and analytical processes for digital operations. - Structured and led the entire BI area for E-Commerce — from data architecture to dashboard delivery — using Power BI, PySpark, and Pandas. - Created a customer clusterization strategy in partnership with the CRM team, enabling more targeted communications and improving customer retention. - Developed an inventory optimization rationale that reduced overstock of slow-moving items and minimized out-of-stock risk for best-selling products. - Served as an indirect analytics leader, guiding analysts across the team on how to extract insights from dashboards and apply data-driven decision-making.
Founded and operated a subscription-based Book Club platform with three curated tracks (Business, Spirituality, Law), managing the full business from product to operations. - Scaled from 5 to 250 monthly subscribers within the first year. - Achieved NPS of 70 and maintained churn below 5%. - Managed 3 direct reports and partnerships with 3 expert tutors. - Handled end-to-end operations: brand management, customer acquisition, retention strategy, and financial planning.