São Paulo, São Paulo, Brazil
As a IT Leader, I bridge business strategy and technology to deliver impactful solutions that optimize operations, drive innovation, and accelerate digital adoption. With solid expertise in Salesforce implementation and administration, I combine analytical thinking, product strategy, and CRM knowledge to design and execute scalable digital transformation initiatives across diverse industries. Over the past 7 years, I have led and supported multiple Salesforce projects, successfully implementing CPQ, Sales Cloud, and Service Cloud solutions for clients in technology, agribusiness, and healthcare. My role often extends beyond system configuration to include stakeholder alignment, requirements gathering, product backlog management, and change management, ensuring solutions not only meet technical standards but also deliver measurable business value. I bring a hybrid skill set that integrates business analysis, product ownership, project management, and system administration. My background as a tax lawyer has strengthened my ability to manage complex corporate processes, analyze critical business needs, and lead multidisciplinary teams with accountability and precision. This unique combination of legal, business, and technical expertise allows me to navigate transformation projects with both strategic vision and operational execution. I am passionate about cloud technologies, digital innovation, and Industry 4.0, continuously expanding my skills through certifications and applied learning. I am fluent in Portuguese and English, with intermediate Spanish and ongoing studies in French, which supports my ability to thrive in multicultural and global environments. Collaborative and adaptable, I enjoy working with diverse teams, whether leading small agile squads or coordinating larger cross-functional initiatives. My professional journey reflects a strong commitment to continuous learning, problem-solving, and value delivery at the intersection of business and technology.
- Lead LATAM IT team for back-office, sales, and marketing systems, ensuring alignment between IT solutions and strategic business needs; - Management of projects for Senior ERP in the Finance, HR, Occupational Health, Imports, and Integrations modules; - Defining the scope, roadmap, requirements gathering, and drafting the Salesforce implementation plan for LATAM in collaboration with the global team; - Management of in-house and external teams; - Vendor management; - Forecasting IT LATAM EMS, Sales & Marketing budget;
Responsibilities: - Lead and develop (from conception to implementation) digital initiatives in Brazil; - Digital Products Portfolio Strategy and Roadmap management; - CRM & data strategy regarding customer relationship management; - Salesforce optimization; - Co-elaborate and review business cases, KPIs with business leaderships; Results - Scale and accelerate regional Digital Transformation in order to ensure strategic digital transformation and business optimization with more than 35 active initiatives portfolio. -
Responsibilities: - Digital Products Portfolio Strategy and Roadmap management (Go to Market); - Ambidexterity vision (exploit and explore) of digital strategy; - Scale and accelerate regional Digital Transformation in order to ensure strategic digital transformation and business optimization, focused in Go-to-Market solutions. - Identify, scope and meet common requirements cross-business for industry solutions in sales, marketing and customer services teams. - CRM (Salesforce) optimization and improvement opportunities with gap fit analysis. Results: - Successful implemented IoT-enabled Vendor-Managed Inventory (VMI) for real-time data visibility and automated decision-making in the biggest account of the company.
Accenture is the biggest IT professional services provider in the world and the biggest consultant firm in the market. I've experienced the Salesforce Service Cloud implementation, with Application Design and Development in a huge project of a major player of Payments provider in Brazil: •Declarative development of solutions meeting the business requirements and user stories; •Develop application and component strategy in line with the business strategy for one or more programs •Understand business drivers that will impact performance •Ensure maintenance activities are in line with Service Level Agreements (SLAs) or other business requirements •Provide technical expertise and guidance to production support staff •Design, build, assemble, and configure application or technical architecture components using business requirements •Partner with the testing team to ensure applications/components are fully functional •Oversee and fix any defects or performance problems discovered in testing.