Felipe Hoff

CFO Skelt Beauty Brands

Greater Curitiba

About

Results-oriented finance executive with over 15 years of leadership experience across Brazil, Argentina and Mexico. Expertise in FP&A, financial modeling, capital raising, finance operation and governance. Proven track record of optimizing cash conversion cycles, enhancing profitability, and implementing strong governance structures, partnering with senior leadership to driving short and long-term value across high-growth and complex organizations. Extensive experience leading large teams in treasury, accounting, tax, reporting and legal, with a focus on building scalable financial processes. Fluent in Portuguese, English, and Spanish

Experience

  • Group CFO at Skelt Beauty Brands
    Nov 2025 - Present · 8 mos

  • MadeiraMadeira (Full-time · 6 yrs 1 mo)
    • VP of Finance (Interim CFO)
      Jul 2023 - Oct 2025 · 2 yrs 4 mos

      - FP&A - Treasury - Accounting - Tax - CSC (Shared Services Center) - Payments - Governance - Investor Relations - Strategy - M&A - Legal & Compliance - Performance - Procurement Key Achievements: - People development with lowest company leadership turnover; 3 of 10 new bar raisers from finance; leaders transfer to other areas (pricing, commercial, CX) - Successfully implemented a comprehensive FP&A function connected to business strategy short and long term, improving decision-making through weekly KPI monitoring and actionable plans. - Cash Conversion Cycle (CCC) turnaround from #75,7 days in Q4.22 to 3,1 days in Q3.24, enhancing cash flow - New management system and culture: data-kpis / route causes / planning / clear goals / action plan - Leading role in group breakeven achievement - Implementation of a Shared Services Center (CSC) in 1H.2024, optimizing back-office functions. - Drove improvements in the payment approval process, increasing approval rates from 77.5% (2021) to 84.6% (2023). - Reduced the financial closing process from 18 working days to 8, improving reporting accuracy and timeliness.

    • VP of Finance
      Mar 2022 - Jul 2023 · 1 yr 5 mos

      - FP&A - Treasury - Accounting - Tax - Payments - Governance

    • Finance Director
      Oct 2019 - Mar 2022 · 2 yrs 6 mos

      - FP&A and Planning - Treasury - Payments - Governance

  • Mondelēz International (3 yrs 5 mos)
    • Sr. Controller Mexico Operations
      Jan 2017 - Aug 2018 · 1 yr 8 mos

    • Sr Plant Controller
      Apr 2015 - Dec 2016 · 1 yr 9 mos

      Responsibilities: Financial lead for Mondelez’s largest global manufacturing site, managing a team focused on cost control, productivity initiatives, expansion projects and cash flow optimization for a facility with $600M in annual costs and 4,000 employees. Worked closely with LATAM teams to align financial operations with corporate objectives. Key Achievements: - Improve information flow with FP&A teams to drive business to better results, achieving productivity goals over the years - As expat sent to Mexico to organize cost process and accounting ISC (Integrated Supply Chain) in 2017-2018 - Leadership on successfully transitioned finance supply operations to a third-party outsourcing provider in India, enhancing cost control and process standardization

  • MeadWestvaco (3 yrs 9 mos)
    • Business Controller – Corrugated Box Plants
      Jan 2013 - Mar 2015 · 2 yrs 3 mos

    • Business Controller Primary Business
      Jul 2011 - Dec 2012 · 1 yr 6 mos

      Responsibilities: Initially appointed as Business Controller (BC) for the Forest and Paper Mill division during a $460M paper mill expansion (2011-2012), I collaborated with the technical team to drive ROI through new initiatives. My role was highly hands-on, overseeing cost control, performance analysis, industrial KPIs, and interface with accounting and tax functions. After 18 months, I transitioned to the corrugated plants business, adding as B2B pricing strategies. Key Achievements: - New cost system provides a margin and cost analysis by product in paper mill - Lead role in recovered profitability for corrugated box business by revamping pricing strategies after two years of margin reduction (EBITDA margin from 2,5% in 2012 to 7,8% 1H.2014)

  • Corporate Manager of Treasury and Finance Planning at Grupo Positivo
    May 2010 - Aug 2011 · 1 yr 4 mos

    Responsibilities: Managed treasury, including bank relationships, loans, FX strategy, and cash flow forecasting. Oversaw the financial planning process for four group companies, leading M&A evaluations and expansion projects. Implemented cost reduction initiatives, improving financial performance across the organization. Key Achievements: - Significantly reduced debt costs through optimized loan structures. - Implemented cost reduction initiative (OBZ), improving financial performance across the organization