Barcelona, Catalonia, Spain
I’m an award-winning Brand Narrative Director, ECD, and author with 20+ years of experience helping brands, agencies and startups grow through creativity. From becoming a Creative Director at 26 to leading global campaigns for top level brands such as Airbnb, Adidas, Nike, Google, Coca-Cola, McDonald’s, Twitter, Toyota, Nissan, and Jägermeister, my journey has always been about ideas that move people and markets. My work has been recognized at top international festivals and I’ve been invited to judge creativity contests in the USA, France, Spain and Argentina. In the last four years, I’ve led teams to win 25+ global pitches, unlocking new business opportunities and innovative campaigns. Beyond agencies, I’ve published two books and created a documentary film on how AI is transforming the creative industries—a passion that allows me to combine brand expertise with future-focused insights. Today, I partner with agencies, startups and global brands as a consultant: from rebranding strategies to billion-reach campaigns, from motivating creative teams to helping entrepreneurs scale into new markets. If you’re looking for a creative leader who blends vision, hands-on execution and future-thinking, let’s connect.
📖 Que Salga Sanito (2025) 🎬 Hollywood lo Hizo (2025) 📖 La Privación del Ser (2024)
As a Creative Consultant I help agencies, start-ups and top worldwide brands to solve their communication problems. With a wide experience on the start-up ecosystem I constantly work for entrepreneurs from different markets on different projects. From an important pitch to a branding issue. From motivating the creative team to an integrated campaign that get them to expand to new markets; I dive deep on every client needs and offer them a custom made solution that could go from a simple lecture, to a complete rebranding strategy or even a 1-billion-reach ad campaign.
Paternity Leave cover for Accenture Song's Iberia ECD. In those months I led the team to win 3 New Business Pitches landing exciting new accounts and business.
As Executive Creative Director for EMEA, I've been leading the 3 European offices -London, Paris and Barcelona- while overseeing worldwide projects and working with remote talent from other offices in the group on regular basis. That way we could develop outstanding campaigns for international clients such as: Google, Twitter, Snapchat, Louis Vuitton, Kosmos Tennis (Davis Cup), KaiOS, Moët Hennessy, Daniel Wellington, Coca-Cola, Aquarius, Fanta, Honest Organic (Coca-Cola).
In my years at McCANN I've managed teams from 6 to 20 people, developing a great number of highly successful campaigns and winning over 10 agency pitches; many of them for global clients, landing exciting new business opportunities and projects. I also lead the creative team in charge of creating and developing the Eat Like a Pro initiative. One of the most famous McCANN Barcelona's campaigns ever and the most profitable so far in Beko's global history. I've also led the team in charge of Badi's European expansion, helping the company get to a new milestone while working for many other high profile clients such as: Rakuten, Jägermeister, eDreams, Reebok, Nespresso, Opodo, Purina, Stanley Black+Decker, Ferrari Land and PortAventura World, among others.