Berlin, Berlin, Germany
I'm Federico, a marketing enthusiast with a passion for business growth. What I love about my job is the perfect blend of analytics and creativity. Crafting strategies that not only boost our market presence but are also measurable and optimized is what excites me the most. Seeing tangible results from my marketing initiatives is incredibly motivating. My professional journey began in Dublin as an Online Marketing Analyst, where I honed my skills in Google Search and Shopping campaigns. This experience led me to increasingly strategic and results-oriented roles, including Performance Marketing Manager positions at Blinkist and DR SMILE, where I profitably managed significant budgets. Outside of work I find inspiration in sports, especially endurance sports. I believe the discipline, teamwork and resilience required in sports are qualities I bring to my professional life. Whether it's a complex project or a new market strategy, I tackle each challenge with the same determination and team spirit. I'm always open to new connections and discussions about marketing strategies, brand growth, or even how sports can teach us valuable lessons in the business world. Feel free to connect and exchange ideas!
‣ Successfully localised the central marketing strategy for the Italian market, ensuring alignment with local consumer preferences and behaviours. ‣ Analysed and optimised performance marketing channels (Google, Meta, TikTok), leading to improved conversion rates across key channels. ‣ Managed the UGC and content strategy for performance channels. ‣ Acted as a key liaison between the Italian funnel teams and the central marketing team, driving initiatives to enhance funnel KPIs. ‣ Continuously contributed to strengthening the brand's presence and effectiveness in Italy through data-driven insights and strategic planning.
Efficiently managed 6 digits monthly budget for Spain, France and Italy. ‣ Google Ads: Search, Display, Discovery, YouTube ‣ Native Ads: Taboola, Outbrain
‣ Google Ads: Search, Display, UAC ‣ Apple Search Ads (ASA) ‣ SQL reporting ‣ Quora Ads
‣ Google Ads (Search + Display) and YouTube: restructuring, testing, day-to-day management ‣ Quora Ads: testing, day-to-day management ‣ SQL: query data for ad hoc analysis and dashboard building in Sisense (Periscope Data)
Optimising Paid Search Advertising - Google AdWords Search and Shopping, Bing for multinational e-commerce clients. ‣ eCommerce strategy definition: price points, offers; ‣ AdWords and Bing Account building: lists of keywords, ad copy logic, targeting and bids definition; ‣ Daily monitoring and performance optimization to meet CPAs and Spend targets; ‣ 8 figure yearly budget ‣ Search, Shopping and YouTube ‣ Strategy and audiences definition ‣ Campaigns management in Google Ads and Bing ‣ Client relationship and people management
‣ Website traffic reports for all the four properties of the company on a daily, weekly and monthly basis using mainly Google Analytics ‣ Preparation and development of new dashboards in Webtrekk ‣ Development of a new commercial offer and the definition of its business plan