Barcelona, Catalonia, Spain
Experienced Retail Manager & B2B Strategist with 15 years in fashion retail, leading teams across 70+ stores and 17 countries. Known for building high-performing teams, hitting KPIs, and delivering standout customer experiences. I bring a hands-on, people-first leadership style, with a strong focus on coaching, motivation, and operational excellence. I’m passionate about growth—both mine and the teams I work with. I believe that education, curiosity, and emotional intelligence are key to long-term success. Currently exploring how technology (especially AI) and leadership development intersect with the future of work. Always open to new challenges, opportunities, and conversations that push me forward.
As a Senior Advisor at Kaimen, I help B2B companies expand strategically into new and existing markets, driving business growth through tailored strategies and meaningful connections. What I Do: 🔹 Market Entry Strategies – Assisting businesses in identifying and navigating high-potential markets. 🔹 Partner Identification – Finding the right local and global partners to accelerate growth. 🔹 Strategic Roadmaps – Developing structured plans for sustainable growth and market expansion. 🔹 Client Advisory – Offering hands-on expertise to overcome challenges and unlock opportunities. 🔹 Global Network Building – Leveraging an international network of investors, franchise collaborators, and retail backers.
• Develop and execute strategic plans across three channels - Wholesale, Department Store, and Travel Retail. • Develop and executed successful B2B go-to-market strategies. • Collaborate with cross-functional teams to understand customers needs, assess market trends, and identify new business opportunities. • Lead the creation of sales and marketing plans, including budgeting, target setting, and resource allocation. • Conduct comprehensive performance analysis for each region. • Maintain regular communication with Area Managers and Country Managers for weekly progress updates. • Negotiate complex contracts and partnerships with key customers to expand product and service offerings. • Maintain deep understanding of the industry to provide value-added solutions.
• Achieved sales targets and exceeded expectations through effective management and development. • Conducted daily sales analysis and implemented action plans to drive performance. • Developed and maintained strong relationships with franchise partners, providing weekly support and training to drive performance. • Conducted market research and competitors analysis to make data-driven decisions. • Collaborated with cross-functional teams including Marketing, Image, Product Distribution, Business Operations, Finance, and Legal to ensure project success. • Led negotiations and contract discussions with franchise partners to establish mutually beneficial agreements. • Implemented effective sales and marketing programs to drive franchise growth and increase market share. • Conducted benchmarking and continuously sought out new business opportunities. • Plan and execute special events to raise brand awareness. • Adapted company strategy and standards to meet market demands. • Promoted and upheld company values through trainings.
• Overseeing and supporting 70 stores across 17 countries. • Analyzing data to create action plans based on promotions and market-specific needs. • Defining, designing, and implementing visual merchandising and window display strategies. • Participating in 360° meetings with marketing, product, window display, business analysis, and business operation departments. • Monitoring the visual merchandising and window display status of each store through pictures and in-person visits. • Providing feedback to partners about visual displays in windows and in-store, in accordance with company strategy. • Developing dossiers and guidelines to ensure proper implementation of visual merchandising and window displays. • Motivating partners and teams to implement changes and meet weekly targets. • Planning and organizing new store openings. • Arranging visual merchandising and product workshops, as well as customer service training.