Federico Ferrante

Area Manager Sales at Porsche MEA | Automotive | Luxury | Regional Sales | EMEA

Dubai, United Arab Emirates

About

As a results-driven Manager with a strong background in the automotive/luxury industry and B2B markets, I bring valuable expertise honed through international experiences. These endeavors have fortified my communication, negotiation, and leadership competencies within dynamic and fast-paced environments. My comprehensive understanding of the Middle East and African markets further enriches my skill set, allowing me to navigate diverse business landscapes effectively.

Experience

  • Area Sales Manager at Porsche Middle East and Africa FZE
    Jan 2025 - Present · 1 yr 7 mos

    · Monitoring daily sales at Importers, ensuring targets are met, and providing guidance with all Sales KPI's. · Assisting Importers with their short, medium, and long-term forecasts, considering local demand and market environment. · Identifying and addressing shortfalls or inconsistencies in sales performance with Importers and HoR, and assisting with developing a sales incentive program to drive sales performance. · Monitoring and highlighting stock levels to the markets, and addressing and escalating local logistical issues. · Tracking customer satisfaction and excitement at dealerships and Importers, and enforcing brand standards on customer service and facility presentation. · Identifying Importer/ Dealer training needs, conducting sales and product briefings, and supporting new staff onboarding. · Supporting dealership sales performance, option business, revenue, analyzing monthly reports, and highlighting areas for operational improvement towards Importers. · Supporting dealerships in implementing promotions, social media campaigns, and monitoring campaign effectiveness. · Guiding Importers/dealers in achieving lead generation targets by guiding lead acquisition and tracking methods in CRM. · Monitoring lead generation, conversion rate, ratio of unattended leads, and taking actions to improve and address shortfalls. · Focusing on supporting execution on the dealership level and optimizing conversion processes at a tactical level. · Coordinating dealership readiness for new model launches, monitoring initial sales, and providing support for launch events. · Leading monthly/quarterly Sales Business reviews with the Head of Region, focusing on dealership-level insights.

  • Automobili Lamborghini S.p.A. (Dubai, United Arab Emirates · On-site)
    • Business Operations Manager
      Jan 2023 - Jan 2025 · 2 yrs 1 mo

      · Conducting dealer visits to monitor KPIs and market performance such as Retail and wholesale performance vs. target, Order plan vs. target, and Revenue and margin performance vs. target. · Overseeing and coordinating the entire regional sales process, from order placement to customer delivery. · Leading Sales Business reviews (monthly, quarterly, yearly) with Dealer Network (Sales Managers and GMs). · Guiding and mentoring the team to ensure correct procedure adherence. · Enforcing Dealers' compliance with vehicle allocation and submission boundaries. · Collecting feedback from the Dealer Network, updating forecasts (MO Plan, monthly basis), and formalizing required actions for Lamborghini HQ sales reporting. · Assessing AE, order Bank, and DTC targets. · Creating, evaluating, discussing, managing, and implementing Commercial Plans (by dealer/country/model) in collaboration with the Dealer network. · Contribute to Brand and PR communications in the local markets.

    • Business Operations Specialist
      Jun 2020 - Dec 2022 · 2 yrs 7 mos

      · Took responsibility for Lamborghini Variable Margin performance through auditing, monitoring, and assessing the Dealers. · Conducted monthly and quarterly business reviews with the Dealer Network. · Gathered data from dealers and conducted dedicated sales analyses of market trends. · Rolled out new Dealer Operating Standards, monitored implementation, and reported progress on new B2B systems. · Analyzed the market, including the performance of ESS and SSUV competitors. · Collaborated with the homologation department at HQ level to address contingencies during the distribution process. · Assisted the Head of the Region in preparing C-Suites and Management briefings and presentations. · Monitored the financial solidity of the dealer network, ensuring timely activation of financial tools (SBLC...) and payments within terms. · Continuously monitored the financial situation of the dealer network (P&L, ROS, Margins). · Ensured dealer performance in all CRM-related processes, incl. lead generation, test drives, and customer retention. · Developed pipeline orders following HQ guidelines, checking for coherence with the planning. · Coordinated and planned Regional Commercial Fleet transport for Marketing and PR activities, including order creation and production monitoring. · Pro-forma check and request of final invoice issuance. · Audited and requested final invoice issuance for pro forma checks. · Supervised shipments, methods, and costs. · Oversaw the distribution processes.

  • Aftersales Internship at Automobili Lamborghini S.p.A.
    Oct 2019 - Mar 2020 · 6 mos

    · Led the loyalty & upselling project, analyzing data to identify opportunities for improvement. · Increased 25% of Dealers’ training and marketing plan compliance. · Covered tasks of the Central Europe Aftersales Area Manager for markets such as Germany, Switzerland, and Austria while the position was vacant.

  • Costing Internship at Valentino
    Mar 2019 - Jul 2019 · 5 mos

    · Costing analyses of bags, small leather goods, bijoux, and belts. · Data entry of façon and packaging costs in SAP. · Data entry of bill of material (BoM) and cost calculation.

  • Ambassador at University of Liverpool
    Feb 2018 - Oct 2018 · 9 mos

    Shared personal experiences and introduced new students to the community of University.