Federica Ferranti

Head of Product Management at Trevidea | Product Strategy & Portfolio Development | MBA Candidate @Bologna Business School

Cesena, Emilia-Romagna, Italy

About

I recently started a new chapter at Trevidea as Head of Product Management, focusing on product strategy and portfolio development across the company’s brands. My work focuses on structuring processes, aligning stakeholders and translating strategy into execution, with particular attention to how ideas and market insights translate into concrete product development. Alongside my professional experience, I am completing an MBA at Bologna Business School, strengthening my analytical approach and broadening my perspective on business and organizational dynamics.

Experience

  • Head of Product Management at Trevidea Elettrodomestici
    Jan 2026 - Present · 7 mos

    Excited to start this new chapter with Trevidea. Working on product strategy and portfolio development across the company’s brands, helping translate ideas and market insights into products designed for everyday life. Look forward to contributing to this new phase of growth together with the team.

  • Technogym (6 yrs 3 mos)
    • Product Manager
      Dec 2022 - Nov 2025 · 3 yrs

      Managed end-to-end processes for market data analysis, user experience enhancement, and solution ideation, boosting digital engagement and subscriptions. Developed expertise in creating functional, timely solutions for both internal teams and external suppliers. Standardized management and accounting processes while expanding the team with 10 technical consultants. This led to new KPIs, exponential performance growth, and a 50% revenue increase in 2023-2024. Skills gained include financial and managerial analysis, and balancing strategic objectives with resources.

    • Staff Trainer Coordinator
      Dec 2023 - Sep 2024 · 10 mos

      Led the selection, preparation, and coordination of a 40-member international team across seven locations, providing technical support and logistical services to staff and athletes. This effort resulted in a self-sufficient, responsive team adept at managing challenges, significantly increasing visibility and brand awareness. Developed agile skills in implementing new, customized processes.

    • Content & Education Specialist
      May 2021 - Dec 2022 · 1 yr 8 mos

      Development of innovative digital content and collaboration on the Technogym App launch: I contributed to the company's media sector transition. Supporting the definition of core functionalities while creating an optimal user experience by coordinating with cross-functional teams (UX designers, video production, and product marketing), as well as through data analysis and benchmarking. As a result, I was responsible for and supervised over 30,000 hours of content production for this platform.

  • Fitness Center Manager at Irnerio Training Center
    May 2016 - Sep 2019 · 3 yrs 5 mos

  • Personal Trainer at Freelance
    Mar 2014 - Sep 2016 · 2 yrs 7 mos