Federica Marchetto

Marketing & Communication

Greater Vicenza Metropolitan Area

About

Experience

  • Brand manager at Distillerie Bonollo Umberto Spa
    Jun 2025 - Present · 1 yr 1 mo

    • Supporting the implementation of brand positioning and growth strategies • Developing analyses, reports, and presentations to support the sales team • Conducting market analysis and benchmarks to support new product development • Coordination of ATL/BTL agencies and media center • Managing content and overseeing social media editorial plans • Organizing trade fairs and events • Monitoring e-commerce performance

  • Brand & Corporate Communication at Cereal Docks Group
    Jun 2023 - May 2025 · 2 yrs

    • Creating content for external channels, including newsletters, websites, and social media • Managing internal communications and supporting initiatives to inform and engage employees • Assisting in the organization of corporate events and fairs • Overseeing the production of institutional graphic and video materials

  • Marketing Specialist at Antico Forno della Romagna
    May 2021 - Jun 2023 · 2 yrs 2 mos

    • Support in the development of communication and marketing strategies for the B2C and B2B target • Support in the preparation of sales material (presentations, flyer, catalogues...) • Website back end (contents, images, news) - WordPress and custom CMS • Editing of newsletter (Mailchimp) and contents for press materials • Support in the management of social media platform (FB, IG, In) • Analysis of sales data/competitors to identify insights, trends and opportunities