Federica Cicconi

Womenswear Head Designer SISLEY

Greater Treviso Metropolitan Area

About

Designer con esperienza ventennale nelle collezioni total looks. Mi sono approcciata principalmente a brands di respiro internazionale. Attualmente ricopro il ruolo di responsabile stile donna e coordino un team di otto persone. Sto lavorando alla definizione dell'estetica del brand e al suo rilancio passando per l'attualizzazione del suo heritage. Sono in possesso di un bagaglio teorico e pratico a tutto tondo derivato dalla doppia esperienza in campo di stile e prodotto. Ho un’esperienza trasversale in tutte le categorie merceologiche dell’abbigliamento. ___________________ I'm a fashion designer with a strong experience in total look creation. I've mainly worked with international high street fashion brands. -High level of product and technical knowledge in all areas of a collection (woven, jersey,knit, denim,soft accessories and small leather goods) -Creative and innovative designer driven by a great passion, with a special talent in interpreting trends and trasleting them into a collection. I really enjoy to do reports on trends and I consider really important the research work behind a collection. I love studying the style positioning of a brand and try to do my best to enter into its identity, to find a cool and suitable direction which aims to evolve the brand. -Capable of managing designer calendar and design development process. -Definition of the needs for new collections and collaboration with Product and Buying teams. -Preparation of collection presentation and revised needs for different markets with Commercial and Coordination teams. - Skilled at doing total looks - Attention to sustainability

Experience

  • Womenswear Head Designer at SISLEY
    Sep 2022 - Present · 3 yrs 10 mos

  • Womenswear Senior Designer and Head of Fast Fashion Projects at SISLEY-Benetton Group-
    Oct 2018 - Sep 2022 · 4 yrs

  • Womenswear Head Designer at DNA srl
    Oct 2017 - Sep 2018 · 1 yr

  • Womenswear Senior Designer at Consultant
    Jun 2015 - Oct 2017 · 2 yrs 5 mos

    Seasonal trends and concepts research Collection Moods and Colour Scheme/Palette creation Overview and selection of fabrics Choice of patterns, yarn died and printed t- shirts design Design of collection woven( all categories)+ jersey and total look overview Design of leather bags Fitting garments from sample to final production Double check on final item prices in accordance with merchandising plan Styling

  • Woven and Jersey Senior designer, Head of 'Fashion' Collection at SISLEY -BENETTON GROUP
    Mar 2007 - May 2015 · 8 yrs 3 mos

    Seasonal trends and concepts research-Collection Moods and Colour Scheme/Palette creation -Overview and selection of fabric-Choice of patterns, yarn died and printed t- shirts design -Design of Woven and Jersey collections-Order of fabrics samples chosen-Fitting garments from sample to final production-Technical sheets -Double check on final item prices in accordance with merchandising plan-Colour cards-Choice of total look and Styling for the commercial style guide-Final presentation and explaination of the finished collection 2008-2011 In charge of collections manufactured in China and India; overseeing the correct understanding of sketches and fitting the garments on site at B.A.P s.p.a (Hong Kong) Also responsible for 'Fast Projects'to be introduced for a quick sale as an updated addition to the lasted trends.