Maringá, Paraná, Brazil
With over 14 years of experience in the design industry, I have dedicated my career to building visual identities that are not only aesthetically striking but strategically sound. My expertise lies in Brand Identity, but my versatile background spans across UI Design, Social Media, and High-stakes Presentations. Throughout my journey, I have led more than 200 branding projects for micro, medium, and large-scale companies across 9 countries. I believe that great design is born at the intersection of human intuition and technological evolution. That is why I am deeply committed to AI-driven workflows, strategically integrating cutting-edge tools (such as Gemini, GPT-5.2, and Flux.2 Pro) into the creative process to deliver high-end, future-proof results. Whether leading multidisciplinary teams of designers, developers, and 3D artists or hands-on crafting a brand’s soul, my goal remains the same: to transform business goals into powerful visual narratives. Portfolio https://www.behance.net/alisonfedel
Leading a boutique creative studio focused on high-end brand identity and digital experiences. I oversee the entire creative process, from brand strategy to visual execution, managing a multidisciplinary network of experts, including 3D artists, developers, and motion designers, to deliver cohesive, future-proof brand narratives.
At Team Epiphany, I provide flexible creative support across a wide range of projects. My responsibilities include: • Event Graphic Design: Creating materials such as invitations, signage, menus, giveaways, and custom merchandise. • Experiential Graphic Design: Developing large-format graphics, vinyl wraps, and wall coverings for immersive brand experiences. • Brand Identity Support: Contributing to moodboard creation, logo design, and visual identity exploration. • Digital Asset Creation: Producing social media content and web graphics. • Deck Design: Designing and formatting high-impact layouts, primarily using Google Slides.
As Creative Director, I spearheaded the strategic vision and creative execution for high-impact brand identity, packaging, and UI projects. I was responsible for ensuring design excellence across all deliverables, mentoring creative teams, and aligning visual narratives with client business goals.