Munich, Bavaria, Germany
I have built an international, cross-functional career focused on B2C within highly competitive and innovative sectors, including sports, lifestyle/fashion, and imaging industries. Throughout my journey at Phone Marketing System, Fujifilm France, adidas, running my own consulting and coaching firm, and now at the inspiring Under Armour, I have held senior and C-suite roles spanning sales, marketing, retail, strategy, and general management. These roles have equipped me to navigate and thrive in the most complex business environments. I bring strong leadership, guiding teams through transformational cycles, driving growth, and improving profitability. My strategic mindset, combined with a focus on execution and people, empowers my teams and me to creatively and efficiently meet the challenges of the B2C omnichannel landscape. Drawing from my experience in the world of sports and its dedication to excellence, I have developed a mindset deeply rooted in performance and the drive to surpass expectations.
Lead and accelerate sustainable growth of all Pentland Brands for the region EMEA. Berghaus, Ellesse, Mitre, Endura, Canterbury, Kickers, Speedo. Forge long term collaboration with retailers, distributors and licensees putting the consumer at the center.
Leadership for all commercial channels for Europe Middle East and Africa. In charge of: - wholesale markets, - Distributors, - Brand House and Factory Outlets, - Underarmour.com
Support companies in their transformation cycles and search for growth through consulting, mentoring and coaching. Main domains: Sales, Retail, Marketing (from Product to Brand), Organizational strategy. B2B and B2C. Crisis management. PE advisory. Coaching of business leaders and CEO. Advisor and business developer for Zefyr Consulting LLC (Product supply) in Europe. OUTCOME’s impact is based on 3 perfectly complementary pillars: - Consulting, in building solutions to transform your challenges and changes into opportunities to improve your performance. - Mentoring, to explore together the best options to find the best solution in your transformation cycles. - Coaching where you enrich your field of possibilities in order to create your solutions and maximize your potential.
540M€ (+4%), 28% contribution (+35%), Omnichannel with Wholesale (74%), Franchise (5%), Own Retail (14%) and eCom (7%). 580 employees. General management of the subsidiaries and its omnichannel model (wholesale, Retail and eCom). Double hatting General Management and Sales Director for 3 years. In depth re-organisation of the subsidiary. Optimisation of the B2B business model including the specialist distribution (Tennis, Running, Outdoor...). Event organisation e.g. Run For the Ocean, Flagship store activation with Juventus's team... Negotiation of prime sports partnerships e.g. Juventus, FIGC... Covid-19 management in pioneering reactive measures. Member of adidas International Extended Leadership Group (ELG - top 100)
Lead SPEED, one of the 3 strategic priorities for the adidas Group until 2020, to transform adidas Group to be the first true fast sport company. Drive the disruption and transformation of adidas Group end-to-end business model: - through all functions (Range planning, product creation, sourcing, supply chain, Sales and Retail). - and in all channels (eCom, DTC, Franchise and Wholesale). Generate 20% of group NS with SPEED enabled articles and increase by 20% our Full Price share.
11.8B€ NS in 2015. +13% Vs 2014. Global Sales Strategy and best practices with a focus on distribution strategy, top Global Key Accounts and wholesale eCommerce. Wholesale in Omni channel. Management of international clearance and global B2B.
Range management. Product launches (e.g. camcorder range and videotape). Training sales team (on digital technologies). Sell-in and sell-out support focus.