Dubai, Dubai, United Arab Emirates
I am a global technology and commercial leader driving billion-dollar transformation and enterprise platform growth across MEA and Asia—scaling ARR from $400M to $1.2B at BlackBerry, building a $600M+ technology portfolio at Etisalat, launching a $1B digital payments ecosystem, and architecting a $2.5B enterprise transformation at K-Electric. My career has been built at the intersection of technology strategy and commercial execution - leading large-scale transformation programs, scaling ARR-driven platform businesses, and delivering measurable growth across telecom, fintech, energy, and enterprise technology sectors. I have delivered leadership impact across leading global organisations including Etisalat, BlackBerry, Amadeus IT Group, and K-Electric. Key outcomes include: • $2.5B enterprise transformation integrating AI platforms, smart infrastructure, and enterprise data ecosystems • $600M+ ARR portfolio across cloud, cybersecurity, and digital platforms • Regional expansion scaling revenues from $400M to $1.2B across 50+ markets • $1B digital payments ecosystem increasing cashless adoption from 40% to 80% I am known for translating complex technology environments into clear commercial strategy—building high-performance organisations, strategic partnerships, and scalable operating models that deliver sustained growth. My experience includes full P&L ownership, board engagement, and leadership of global teams of 400+ across complex and diverse markets, supported by long-standing C-level relationships across multiple sectors. Core focus areas include AI-driven platforms, fintech ecosystems, cybersecurity, cloud transformation, and enterprise software—applied with a consistent focus on revenue growth, operational efficiency, and enterprise value creation. I actively contribute through board and advisory engagements, supporting organisations on digital transformation, AI strategy, commercial scaling, and strategic growth initiatives, with a consistent focus on long-term enterprise value creation. I am particularly interested in leadership and board opportunities where technology, commercial strategy, and transformation converge to shape sustainable growth and competitive advantage. If you are leading a significant transformation agenda in MEA—or seeking leadership that combines technology depth with commercial scale—I would be pleased to connect.
• Appointed by the board as Founding CEO to build and scale an AI-led enterprise technology company across ME & US • Defined and executed an AI-first commercial strategy, driving enterprise adoption of automation, analytics, and digital platforms • Built a $20M+ and growing enterprise pipeline across AI, cybersecurity, ERP, and managed services • Secured $10M Series A/B funding, enabling product innovation and regional expansion • Established a scalable operating model driving EBITDA optimisation and enterprise value creation
Board Advisor | Nets International Group | 2020 - Present • Advising on digital transformation, M&A strategy, and growth initiatives Board Member | Cymax Technologies | 2024 - Present • Providing strategic oversight on AI platforms, go-to-market strategy, and regional expansion Board Member | Cequens Telecom | 2019 - 2020 Board Member | Amadeus IT Group | 2014 - 2015
• Appointed by the board to lead enterprise-wide digital transformation, commercial strategy, and operational turnaround for a utility serving 3.5M+ customers • Led a $2.5B transformation program across AI platforms, smart grid infrastructure, and enterprise data ecosystems • Architected and launched a $1B digital payments ecosystem, increasing cashless transactions from 40% to 80% • Deployed AI-driven CRM and analytics, improving customer satisfaction by 30% • Reduced grid losses by 5% through predictive analytics, directly impacting EBITDA • Built and led a 400+ cross-functional organisation, aligning technology, commercial, and operations at scale
• Led regional growth of a cloud communications and CPaaS platform across ME • Delivered 45% ARR growth through enterprise adoption of API-based communication solutions • Built strategic partnerships across telecom, banking, and fintech sectors • Positioned the company within an API-driven fraud prevention ecosystem
• Owned and scaled a $600M+ ARR enterprise technology portfolio across cloud, cybersecurity, AI, and digital platforms • Delivered 100%+ revenue targets and maintained 100% retention across tier-1 enterprise clients • Developed and executed a multi-year growth strategy, expanding market share and accelerating digital adoption • Built high-value enterprise solutions and strategic partnerships across telecom, fintech, and enterprise sectors • Strengthened C-level relationships, positioning the organisation as a market leader in enterprise digital services