Faye Lim

Business Development

Singapore

About

Experience

  • Business Development Lead at Splyt
    Feb 2025 - Present · 1 yr 4 mos

    Lead global partner acquisition across APAC, EMEA & North America/Canada - strategically expanding Splyt’s ride-hailing coverage to 50+ countries while significantly enhancing platform accessibility worldwide Drive strategic negotiations to secure integrations with top mobility providers, e-wallet platforms, mapping services & comprehensive super apps - broadening Splyt’s ecosystem and market footprint Collaborate closely with cross-functional teams to optimize product & technology API integrations, ensuring seamless sandbox access, accelerating partner onboarding and elevating end-user experience

  • Evo Commerce (2 yrs 7 mos)
    • Head of Commercial
      Jul 2023 - Jan 2025 · 1 yr 7 mos

    • Head of Business Development
      Jul 2022 - Jan 2025 · 2 yrs 7 mos

      First Business Development hire responsible for full SEA P&L ownership across three major brand portfolios, consistently driving quarterly increase in gross profit Single-handedly acquired and managed key product accounts with leading enterprise clients across Singapore and Hong Kong - including DFI Group (Guardian, 7-Eleven, Cold Storage, Giant, Mannings), NTUC Group (Unity Pharmacy, NTUC Supermarket), Watsons Group, BHG Group, Sheng Shiong Group, and Fortress Electronics Awarded prestigious channel partner recognitions such as Guardian’s Best Innovation Award, 7-Eleven Supplier Excellence Award (Service Level), and Watsons’ No.1 Anti-Hangover Supplement Brand in 2023 Fostered cross-functional collaboration with marketing and supply chain teams to streamline product launches, accelerate sales cycles, and improve inventory turnover Led negotiations for high-value contracts and secured exclusive distribution rights, enhancing competitive advantage and profitability in key markets

  • Business Development Manager at Fave
    Mar 2021 - Aug 2022 · 1 yr 6 mos

    Managed and grew a portfolio of over 500 F&B merchant accounts, driving a monthly GMV of USD $1.2 million within my first year Consistently surpassed sales targets, achieving 150%+ of quarterly sales quotas across four consecutive quarters Forged and expanded strategic partnerships with top brands - including Red Star Restaurant, Tipsy Collective, EN Group, Kiosk Collective, Flash Coffee, Gong Cha, Black Hole Group

  • Corporate Sales Account Manager at IHH Healthcare
    Aug 2020 - Mar 2021 · 8 mos

    Negotiated and secured key partnerships with major healthcare provider groups, significantly increasing market penetration and broadening service reach Boosted lead generation efforts by 42% through targeted marketing campaigns, resulting in over 200 qualified leads annually Developed and executed end-to-end integrated marketing strategies that delivered a 60% revenue uplift and achieved a 4x healthy return on ad spend (ROAS)

  • Leading Crew at Singapore Airlines
    Sep 2010 - Sep 2020 · 10 yrs 1 mo

    Directed and motivated a diverse team to consistently uphold high standards of service delivery, driving excellence and customer satisfaction across all interactions Effectively managed and resolved conflicts, fostering a collaborative and productive work environment Championed diversity and open communication, leading initiatives that promoted inclusive leadership and strengthened team cohesion