Faye Marie Arellano-Martinez

Executive Vice President @ Philippine Marketing Association | Project Coordination, Project Management

Metro Manila, National Capital Region, Philippines

About

With over 20 years of leadership experience, I currently serve as the Executive Vice President at the Philippine Marketing Association, bringing expertise in project management, planning, and coordination to drive impactful initiatives. My work is grounded in fostering collaboration and delivering strategic solutions that align with our organizational goals. As a Certified Professional Marketer (CPM) and Certified Digital Marketer (CDM), my focus lies in advancing marketing strategies and managing complex projects that contribute to meaningful growth. My role allows me to work closely with teams and partners to create innovative campaigns, ensuring successful execution and measurable results.

Experience

  • Member Board of Trustees at Philippine Chamber of Commerce and Industry (PCCI)
    Oct 2025 - Present · 9 mos

  • Philippine Marketing Association (Part-time · 3 yrs 6 mos)
    • Executive Vice President
      Jan 2025 - Present · 1 yr 6 mos

    • Director for GMM and Fellowship
      Jan 2024 - Mar 2025 · 1 yr 3 mos

    • Chairman for Fellowship
      Jan 2023 - Apr 2024 · 1 yr 4 mos

      The Philippine Marketing Association is a strong pillar of support and source of direction for marketers in the Philippines and across the region, pushing for excellence and unparalleled service to the marketing and business community.

  • Vice President of International Affairs at Philippine Young Entrepreneurs Association (PYEA)
    2025 - Present · 1 yr 6 mos

  • AQAdvertising, Inc. (5 yrs 6 mos)
    • Co-Founder & CEO
      Jun 2021 - Present · 5 yrs 1 mo

    • Chief Operating Officer
      Jan 2021 - Apr 2024 · 3 yrs 4 mos

  • Founding Member at International Council for Small Business (ICSB)
    Sep 2021 - Present · 4 yrs 10 mos

    Founded in 1955, the International Council for Small Business (ICSB) was the first national and international membership organization to promote the growth and development of small businesses worldwide. The organization brings together educators, researchers, policy-makers and practitioners from around the world to share knowledge and expertise in their respective fields through publications, programs, workshops, training sessions and certifications. ICSB is a Not-for-Profit Organization hosted in Washington, D.C. at the George Washington University.