Greater Toronto Area, Canada
As Company Director and Head of Finance at Elida Beauty, I bring over 10 years of experience in the CPG and fintech sectors, with a focus on financial analysis, data analysis, and commercial value creation. I lead the finance function for the Canadian market, driving financial stewardship and optimizing resource allocation to support strategic investment decisions. My passion lies in driving business transformation and enabling sustainable growth through innovative financial strategies. I am dedicated to enhancing operational efficiency and scalability, contributing to the company's vision of unlocking the full potential of its brands.
• Lead the end-to-end finance function for the Canadian market, driving financial stewardship. • Optimize resource allocation and guide investment decisions to unlock commercial value creation. • Implement a new operating model and ERP system to enhance efficiency and profitability. • Collaborate as a member of the Canada leadership team to drive business transformation in the CPG industry.
Work with Senior Finance Director on 500MnE SC network rewire project focused on capacity expansion & distribution agility. Design business proposals for greenfield investments by challenging key assumptions and build scenarios/sensitivity. Work with external management consultants to define business requirement and mitigate project risks.
• Leading a team of credit analysts in reviewing their loan portfolio valuations (US banks) that are based on complex expected cash flow forecasts using customized financial models and assumptions. • Proficient using customized risk rating models based on PD, LGD, EAD, CPI & Housing price indexes to forecast future cash flows for the banks diverse loan portfolios (commercial/residential). • Quantitative and qualitative reporting of entire valuation cycle, key findings, warning signals and conclusion/recommendations having implications for management decision making.