Geneva, Geneva, Switzerland
Over 20 years in the IT industry, shaping transformation across Personal Computing, Printing, and contractual business models such as Device as a Service (DaaS) and Software as a Service (SaaS). Deep expertise in software-driven solutions, AI-powered sales and marketing, and data-driven decision-making to accelerate growth and customer success. Recent focus: Driving HP Digital Services growth (Security & DEX, Workforce Experience & AI, HP Anyware) and enabling recurring revenue strategies across diverse markets—from Central & Eastern Europe to Northern Europe. - 7+ years of P&L leadership, optimising organisations through both growth phases and challenging periods. - 14+ years in Team & Talent management, building high-performance teams and developing future leaders. - Proven track record in global and regional Sales & Marketing, Business Strategy, and Digital Transformation. - Experienced in partner ecosystems, customer engagement, and enabling solution selling in hardware-centric environments. Passionate about combining technology, data, and people to deliver measurable impact and sustainable growth.
Leading HP’s Digital Services business across Northern Europe, accelerating adoption of security, workforce experience, AI‑driven solutions, and subscription‑based digital services. Driving regional strategy, customer value realization, and cross‑market execution to strengthen HP’s services‑led transformation. Focus areas: - Regional leadership across security, DEX, AI solutions, and HP Anyware - Scaling recurring revenue and subscription renewals - Enabling partners and customers through data‑driven insights and executive engagement - Strengthening ecosystem collaboration with Microsoft CSP and strategic partners
Driving Double-Digit Growth in HP Digital Services Portfolio HP Security & DEX Solutions | Workforce Experience & AI Solutions | HP Anyware | Microsoft CSP Led the transformation from hardware‑centric sales to a services‑led model, expanding adoption of security, workforce experience, and AI‑powered solutions across Central Europe. Key achievements: - Delivered sustained double‑digit growth across digital services categories - Localized global digital offers and built recurring revenue streams (e.g., Wolf Pro Security renewals) - Built and scaled software sales infrastructure within a hardware‑driven organization - Led high‑touch engagement across all routes‑to‑market (workshops, events, executive communications) - Strengthened subscription‑based offerings through strategic partnerships with Microsoft CSP and ecosystem players
Led HP’s global Install Base Intelligence program, enabling AI‑driven sales and marketing campaigns for channel partners worldwide. Impact: - Enabled partners to adopt data‑driven, customer‑outcome‑oriented communication - Implemented Account‑Based Marketing at partner level - Delivered actionable insights and sales recommendations through advanced analytics - Supported HP’s shift toward predictive, insight‑led marketing motions
Project Management for Customer Projects, Interface between customer and IT, Data base scripting