San Francisco Bay Area
Marketing professional with extensive experience in event strategy and production, community building, and demand gen. Currently managing startup program operations at Anthropic, contributing to the development and execution of impactful initiatives for the startup ecosystem. Previous roles include leading event strategies at Notion and scaling community programs at Apollo.io, showcasing expertise in audience acquisition and engagement. Skilled in fostering meaningful collaborations, strategic partnerships, and delivering value-driven customer experiences.
• Designed and executed a comprehensive events strategy for Notion, including in-person and virual events and workshops across major US startup hubs. • Manage end-to-end event logistics, production, venue sourcing, budget tracking, marketing campaigns, and audience acquisition. • Build and nurture relationships with startup ecosystem partners to deliver authentic, value-driven event experiences through strategic co-marketing content before, during, and after the event.
• Built an Apollo community events calendar, launching 5 virtual AMA events and in-person meetups a month to achieve 40% attendance, targeting metro cities, regions, and industry topics. • Scaled a 9k-member community with targeted campaigns, driving 20% monthly growth and increasing weekly active users. • Monitor community discussions to ensure they align with community guidelines and escalate product feedback and support questions accordingly to the right channels. • Created and deployed an annual member NPS survey to audit our current community perception and help inform our 2024 engagement strategy, with an average of 4/5 satisfaction.
•Managed and executed multi-channel campaigns, resulting in a 30% increase in overall engagement metrics •Planned community programs and webinars for customers and prospects as part of the customer journey •Architected and deployed ABM frameworks, producing personalized experiences for priority account segments and contacts •Collaborated with Sales and BDR teams to enhance outbound prospecting outcomes •Achieved a 40% increase in SALs delivered to sales by spearheading collaborative ABM strategies, targeted lead generation, and enhanced lead scoring processes