Istanbul, Türkiye
As a Digital Marketing Supervisor at Kuveyt Türk Participation Bank, I lead strategic initiatives focused on digital customer acquisition, performance marketing, and retention. With a strong academic foundation from Boğaziçi University (BSc & MBA Candidate), I bridge the gap between creative marketing strategies and analytical data decision-making. Core Focus: • Performance Marketing: Managing large-scale budgets and optimizing campaigns for maximum ROI and lower CAC (Customer Acquisition Cost). • Digital Growth: Driving digital onboarding and active user growth through targeted ad strategies. • Retention & Loyalty: Developing lifecycle marketing strategies to reactivate passive customers and increase CLTV (Customer Lifetime Value). • MarTech: Leveraging advanced analytics tools (GA4, Insider, Dataroid) to personalize user journeys. • Passionate about fintech trends, data analysis, and sustainable digital growth.
Leading the digital growth and performance marketing operations with a focus on acquiring new digital customers and maximizing the value of the existing user base. • Digital Customer Acquisition: Designing and executing end-to-end performance marketing campaigns (Meta, Google Ads, Programmatic) to drive digital onboarding numbers. • Budget & Ad Management: Managing and optimizing the digital marketing budget to ensure cost-efficiency and maximize Return on Ad Spend (ROAS). • Retention & Reactivation: Developing segmented communication strategies to reactivate passive customers and reduce churn rates, directly impacting monthly active user (MAU) targets. • Campaign Strategy: Orchestrating cross-channel campaign flows tailored to different customer segments, from awareness to conversion. • Data & Analytics: Monitoring campaign performance daily, utilizing data insights to pivot strategies and improve campaign effectiveness.
Managing Kuveyt Turk website, serving millions of monthly visitors with financial services and products. Oversaw A/B testing, personalization, and segmentation principles using tools from the Insider Growth Platform. Actively contributed to the continuous development of the website, staying abreast of new technological trends. Monitored infrastructure developments and participated in monthly deployment planning. Tracked and analyzed Kuveyt Turk's digital channel web analytics using Google Analytics and Dataroid. Played a key role in the Kuveyt Türk website transformation project. Utilized Google Tag Manager for measurement design and marketing code implementation, enhancing understanding of visitor behavior. Actively managed Kuveyt Turk Miles & Smiles and Saglam Kart websites.
Reporting & Analyzing of TEFAS funds weekly and monthly. Management & Following the process of child account project Testing for the Alba FX product with IT Team
Finding social media contents for the brands worked with Monthly Linkedin & Instagram analyzing reports Research report on various topics were prepared. Work flows were prepared with daily communication with companies.