Istanbul, Istanbul, Türkiye
• Orchestrating 360-degree integrated marketing campaigns across all channels from strategy to execution. • Coordinating the localization of comprehensive marketing strategies for international niche perfume brands within the Turkish market, working closely with cross-functional and global teams.(Parfums de Marly, Creed, Amouage, Dr. Barbara Sturm, 111Skin etc.) • Developing and executing strategic PR and media relations initiatives to enhance brand visibility and reputation. • Providing end-to-end planning and flawless execution of high-impact product launch events. • Managing strategic product seeding and executing data-driven influencer marketing campaigns to amplify brand reach and engagement. • Creating compelling content and designing effective newsletters to engage target audiences. • Developing and coordinating engaging in-store experiential activations to enhance customer interaction and drive brand loyalty. • Implementing impactful visual merchandising strategies that optimize in-store experience and directly contribute to sales growth. • Designing and delivering effective sales training programs to empower sales teams and boost performance.
• Conducting market and competitor research (domestic & international). • Analyzing customer data and feedback for trends and improvements. • Creating supplier analysis reports for international collaborations. • Researching industry best practices and loyalty program preferences.
• Generating sector-specific analytics by integrating social media. • Collaborating closely with customers and developers to ensure platform integrity. • Managing client relationships through periodic reporting to understand sector trends.
• Providing support for operations and marketing department events. • Managing tendering, purchasing, contracts, and claims with external vendors. • Overseeing project financials, including budget management, cash flow analysis, and comprehensive monthly reporting.
• Handling group and individual reservations, ensuring efficient booking processes and guest satisfaction. • Developing and implementing pricing strategies and promotional campaigns to maximize occupancy and revenue. • Managing B2B third-party online travel agencies (OTAs) such as Booking.com, Neredekal, and ETS Tur • Updating and maintaining the hotel's website to ensure accurate information and an appealing online presence. • Managing social media accounts for hotel brand visibility and guest engagement.