Fatim-Zahra AMMOR

Minister of Tourism, Handicraft, and Social and Solidarity Economy - Government of the Kingdom of Morocco

Rabat

About

Minister of the Moroccan Government in charge of Tourism, Handicrafts and Social Economy.

Experience

  • Minister of Tourism, Handicraft, and Social and Solidarity Economy - Kingdom of Morocco at Government of Morocco
    Oct 2021 - Present · 4 yrs 9 mos

  • Consultant and advisor in business development and marketing strategy at Independant
    Jan 2013 - Oct 2021 · 8 yrs 10 mos

    • CEO's support on business development projects (FMCG, local products, distribution) • Support of Government Institutions in the design and implementation of major international events (from design to delivery)

  • General Commissioner of the Moroccan pavilion - Universal Exhibition (Expo Milano 2015) at Government of Morocco
    Apr 2014 - Jun 2016 · 2 yrs 3 mos

    Led the participation of the Kingdom of Morocco in the Universal Exhibition of Milan 2015 (25 million visitors) • Design, building and scenography of the Moroccan Pavilion • Deployment and exploitation of the Pavilion’s points of sale (coffee shop, restaurant, concept store of local products) • Organization of big events

  • Akwa Group (10 yrs 5 mos)
    • Chief Marketing Officer and Member of the Executive Committee
      Dec 2001 - Apr 2012 · 10 yrs 5 mos

      • Design and implementation of marketing strategies for 20+ brands of the group, positioning them as undisputed leaders in their category (3 billion Euros in turnover) • Key member of the task force in charge of the merging between Afriquia (AKWA Group's fuel/gas business) and one of its competitors. Management of the reconciliation of the distribution networks and the brand portfolio

    • Director of the Timitar International World Music Festival
      Jan 2005 - Dec 2011 · 7 yrs

      Director of the Festival during the first 7 editions - 600 international artists, 50 concerts, 800 000 spectators, team of 200 people

  • Procter & Gamble (9 yrs 3 mos)
    • Marketing leader - CEEMEA (Central and East Europe, Middle East and Africa)
      Nov 1999 - Nov 2001 · 2 yrs 1 mo

      Testing and qualification of a new water treatment technology in 15 countries.

    • Brand Manager
      Sep 1992 - Oct 1999 · 7 yrs 2 mos