Fatih Ercan, MSc

Product Manager (Rare Diseases - Allergy Immunology - PAH) Strategic Marketing and Brand Management

Istanbul, Türkiye

About

I have been continuing my career, which I started with sales in the pharmaceutical industry since 2016, in the position of product manager by combining my field and sales experience. I have successes in the branches of hematology, oncology, nephrology, immunology, neurology, pediatric metabolism, gastroenterology, endocrinology, dermatology, general surgeon, family medicine and the pharmacy channel. Marketing plan, budget management, congress management, launch, KOL meetings, presentations, field visits, field marketing training, marketing activities.

Experience

  • Product Manager at VEM İLAÇ
    Nov 2024 - Present · 1 yr 8 mos

    Reporting to the GM, Responsible of allergy group with 4 RM and 23 TMS, responsible in pulmonology, allergy and immunology, pediatrics, cardiovasculer surgery, emergency branches. Managing marketing plan and budget. Organising projects, Pre-launch and launch management, Presentations, KOL negotiations, Third part communications, Organising of congresses, Digital activities.

  • Product Manager at Dem İlaç
    Dec 2023 - Oct 2024 · 11 mos

    Reporting to the Sales and Marketing Director. Responsible of hemato-oncology group with 1 SM, 5 RM and 15 TMS. Analyzing weekly & monthly sales data and combining the data with market share analysis to take actions for the promotion of the brand. Responsible for the IVIG product in the branches of *Neurology, Immunology, Hematology, Rheumatology and Dermatology and work with 1 SM, 2 BM and 24 TMS. In the nephrology group, I am responsible for 3 dialysis products and their forms and work with 1 SM, 3 BM and 18 TMS. -Responsible for general marketing & sales activities of the product portfolio. -Preparing marketing plans and managing budget. -To provide field promotion and marketing materials for the products in my portfolio. -To ensure internal coordination between the Marketing & Sales teams and the field, to visit KOLs regularly and to organize the projects and meetings included in my marketing plan. -Establishing relationships with the target audience through congress participation and field visits. -To train the field team responsible for the management of the products. -Establishing cooperation with new agencies according to customer and market needs.

  • Product Manager at TOBIO PHARMACEUTICALS
    Aug 2022 - Nov 2023 · 1 yr 4 mos

    🏨🧬💊 Child Metabolism, Gastroenterelogy, Endocrinology, Hematology, 3 BM, 22 TMS. - Marketing plan actions, - Budget management, - Preparing of medical education content, - Attending brand team meetings, - Weekly field visit reports analysis, - Relationship with management with associations - Contact with agencies, - Developing strategies, - Conduct projects, - Organising Advisor board - Pre-launch, launch process management, - Field visits, - KOL interviews, - Presentations.

  • Product Specialist at Abdi Ibrahim Pharmaceuticals
    Oct 2015 - Aug 2022 · 6 yrs 11 mos

    Sales and promotion activities of products to the target physicians in line with CRM strategy of the firm. Ms, target and campaign sales ratings.

  • Marketing Specialist at Anadolu Efes
    2014 - 2015 · 1 yr

    As Stores Marketing Officer, providing supply chain and auditing stores. 👔🍺