Mohamed Al‑Fateh Ashri

Brand Experience & Customer Engagement | CX Strategy & & Innovation Lead

Abu Dhabi Emirate, United Arab Emirates

About

Every improvement — even the small ones — creates a more confident, capable, and connected community. That belief shapes how I lead, how I build, and how I bring new ideas to life across the automotive and EV space. My approach blends entrepreneurial problem‑solving with structured, scalable execution. I thrive in environments where the path isn’t fully defined — where clarity needs to be created, not just communicated. When teams understand the “why,” innovation accelerates, decisions sharpen, and momentum becomes natural. Whether I’m aligning stakeholders, validating new concepts, or turning complex challenges into customer‑ready experiences, my focus is the same: build what matters, simplify what’s complicated, and move fast without losing direction.

Experience

  • Salesperson at Deepech
    2019 - Present · 7 yrs 6 mos

    • Maintained accurate sales records, invoicing, and internal documentation. • Coordinated with internal teams to ensure efficient sales operations. • Ensured brand-aligned customer communication and professional presentation standards.

  • Technical Support Specialist at DeepTech
    2019 - 2022 · 3 yrs

    Provided technical assistance and operational support across equipment and systems. Collaborated with teams to resolve issues efficiently. Supported documentation, troubleshooting, and workflow coordination.

  • Front Desk Officer at Pan Euro
    2015 - 2019 · 4 yrs

    • Managed reception operations and welcomed visitors professionally. • Scheduled meetings, appointments, and maintained executive calendars. • Handled incoming calls, emails, and customer inquiries efficiently. • Maintained organized filing systems and administrative documentation. • Upheld corporate identity standards and reinforced professional brand image at reception.

  • Customer Service Assistant at Golden Motors
    2009 - 2017 · 8 yrs

    • Supported front-desk and customer service operations similar to Pan Euro. • Assisted with appointment scheduling, client handling, and administrative tasks. • Maintained documentation, filing systems, and internal coordination. • Provided professional customer interaction and ensured smooth daily operations.