Farhan Ali

Product @ WebEngage | Ex-Dream11 | Experimentation and Data Platform

Mumbai, Maharashtra, India

About

Product leader with an engineering foundation - 8+ years building and scaling products across GenAI, experimentation, data platforms, SDKs, and customer experience. Currently AVP Product at WebEngage, building BLACK - an AI marketing intelligence layer that turns lifecycle signals into measurable outcomes. At Dream11, I led the charter to automate CX with GenAI: - Built and deployed a multilingual voice-based AI assistant at IPL scale. - Led AI deployment automating customer-service agent calls and QA audits Earlier at Dream11, I built the in-house A/B testing and feature-flagging platform (DRS) and the Event Management Platform (Concord), now used across Dream Sports companies. My career started in engineering (JavaScript) at WebEngage - scaling micro-services to 1B+ requests/day and infrastructure sending 100M+ messages/day. I bridge product thinking with engineering depth - solving real problems, shipping fast, and delivering measurable business outcomes. Open to connecting on product, AI, and experimentation.

Experience

  • AVP Product at WebEngage
    Mar 2026 - Present · 4 mos

    Building BLACK, the only AI marketing intelligence layer that turns lifecycle signals into proven outcomes, across every vertical.

  • Dream11 (Mumbai, Maharashtra, India)
    • Senior Product Manager - Platform
      Jul 2022 - Feb 2026 · 3 yrs 8 mos

      Led platform and GenAI product charters across Dream Sports. - Led a ₹10Cr+ charter to automate customer experience using GenAI, owning strategy, roadmap, and delivery across teams. - Built and deployed a multilingual voice-based AI assistant at IPL scale leading to reduced ticket load. - Shipped a GenAI deployment automating customer-service agent calls and QA audits improving agent efficiency. - Scaled DRS and Concord into platforms adopted across Dream Sports companies. - Partnered with [engineering / data / legal / marketing/ CX Operations / ] teams to take products from problem definition to measurable business outcomes.

    • Product Manager - Platform
      Nov 2021 - Jul 2022 · 9 mos

      Built Dream11's core experimentation and event infrastructure from 0→1. - Built DRS, Dream11's in-house A/B testing and feature-flagging platform, replacing [third-party tool / manual process] and giving teams self-serve experimentation. - Launched Concord, the Event Management Platform now used across Dream Sports companies.

  • WebEngage (Full-time · 4 yrs 2 mos)
    • Product Manager - Personalization
      Nov 2020 - Oct 2021 · 1 yr

    • Senior Software Engineer
      Sep 2019 - Oct 2021 · 2 yrs 2 mos

      Engineering Lead for a team of full-stack JavaScript Engineers working on Analytics and Personalisation-based products with individual contributions to Tech, Product, and DevOps. Responsible for efficiency, scalability, and overall maintenance of microservices receiving over 1 Billion requests per day.

    • Software Engineer
      Sep 2017 - Aug 2019 · 2 yrs

      • Worked on the main analytics dashboard built up on React-Redux. • Built and scaled the Browser Push service that sends out over 100 Million messages a day. • Developed a visual journey designer that helped users build complex user journeys through a drag and drop interface.

  • Software Engineer at Social Frontier
    Feb 2017 - Jul 2017 · 6 mos

  • Team Leader at AIESEC
    Aug 2012 - Jul 2013 · 1 yr

    AIESEC in Delhi University