Karāchi, Sindh, Pakistan
With over 13 years of progressive marketing leadership in Pakistan's textile industry, I specialize in driving growth across retail, utility, hospitality bedding, and international B2B markets. Currently serving as Deputy General Manager Marketing at Yunus Textile Mills Limited, I lead strategic marketing initiatives that strengthen brand positioning and expand market reach. My journey spans senior roles at Liberty Mills, where I spent nearly 7 years building the retail and hospitality bedding category, to business development roles at Kam International and Mustaqim Dyeing & Printing Industries. Core Expertise: International & domestic marketing strategy for textile products Retail and hospitality bedding category management Brand development, positioning & market expansion B2B key account management and business development Cross-functional team leadership and product launches I hold an MBA in Marketing and a Bachelor of Engineering in Textiles, both from Hamdard University, giving me a unique blend of technical product knowledge and strategic marketing acumen. Open to connecting with industry professionals, potential partners, and organizations looking to grow their textile marketing presence. Utility
• Lead the marketing function for one of Pakistan's leading textile conglomerates, overseeing brand strategy, market development, and team performance. • Develop and execute go-to-market strategies for new product lines targeting retail and institutional buyers in international markets. • Collaborate cross-functionally with production, export, and design teams to align marketing plans with business goals. • Build and manage relationships with key accounts, distributors, and retail partners to drive revenue growth. • Monitor market trends, competitor activity, and customer insights to refine positioning and pricing strategy.