Pakistan
I am a Product Manager and Lead Unity Game Developer with 8+ years of experience delivering mobile games from concept to global launch. I blend strong Unity expertise with a product mindset, leading cross-functional teams, defining roadmaps, optimizing game economy and monetization, and using analytics to improve retention, engagement, and revenue. Currently pursuing an MSc in Data Science & Analytics (UK), I am expanding my focus on AI-driven insights, player behavior analysis, and data-driven product growth. I enjoy solving complex problems and building scalable, player-centric products. I’m open to connecting with game industry professionals, product leaders, data/AI practitioners, and hiring managers in gaming and tech.
Led cross-functional teams including engineering, design, QA, marketing, and user acquisition from game ideation and prototyping through development, soft launch, and global release. Implemented Agile and Scrum practices to improve delivery efficiency and collaboration across a 20-member studio. Defined feature priorities and execution plans aligned with engagement and monetization goals while actively contributing to the development of hyper-casual mobile games and reusable Unity plugins. Executed user testing, soft launches, and A/B experiments to validate gameplay, user experience, and retention. Ensured performance optimization and maintained both technical and product documentation throughout the lifecycle.
Planned and managed mobile game development using HacknPlan and Agile workflows, ensuring timely delivery of multiple kids and simulation games for Android and iOS platforms. Drove product decisions by analyzing key performance indicators such as retention, ARPU, LTV, and overall player engagement. Integrated ads, analytics, CCD/PAD, and live operations features to support scalable growth and monetization. Worked closely with QA, design, and marketing teams to maintain product quality, align features with business goals, and improve player experience.
Led a team of over 10 developers delivering arcade and casual mobile games, providing both technical leadership and hands-on development support. Designed and balanced in-game economies including progression systems, reward structures, ad placements, and in-app purchases to maximize engagement and revenue. Implemented high-performance architectures using Unity DOTS, Burst Compiler, and Zenject. Integrated monetization frameworks and real-time analytics to monitor player behavior and optimize game performance.
Progressed from intern to team lead through consistent performance and leadership, contributing to the development of FPS, TPS, and simulation games for mobile platforms. Oversaw the full game development lifecycle from concept and implementation to release and post-launch support. Collaborated closely with design and marketing teams to align gameplay mechanics with user expectations and business objectives while mentoring junior developers and maintaining development standards.