United Arab Emirates
Responsible for consumer & product research, advertising development, direct marketing(BTL), in-market execution and post-launch analysis for Dettol Multi-Purpose Cleaner & Dettol Antiseptic Liquid. Along with this I look after complete brand financials, volumes, and profits. Lead and implemented a brand equity enhancing BTL activity for Dettol liquid which educates mother's who have just given birth about health & hygiene.