Singapore, Singapore
- Create and execute marketing campaigns to drive brand awareness, demand generation, and customer acquisition across online and offline channels. - Collaborate with the global marketing team to localise and adapt global marketing materials, messaging, and campaigns for the APAC market. - Manage vendor relationships, contract negotiation and timely payment - Track functional event budgets and allocate resources effectively to maximise ROI. - Maintain relationship and regular cadence with cross-functional teams, including sales, product management, and channel partners, to ensure marketing initiatives are aligned with business objectives. - Track, measure, and report campaign performance on Hubspot + SFDC, and work with MarOps and Sales to input all hot leads - Manage and maintain the regional marketing calendar, ensuring timely execution of campaigns and events. - Support the planning and execution of industry events, conferences, and webinars in the APAC region such as HIMSS, Gartner ANZ and MedInfo.
- Execute integrated marketing campaigns to support revenue goals and increase market awareness. - Execute core initiatives in local markets across APJ - Support events calendar and provide onsite support and post event follow through Ad hoc duties to serve as marketing liaison internally across different stakeholders. - Responsible for creative design of key holiday greeting cards, event social cards, and other promotional materials
- Conducted research on personal finance, personal development, and investments. - Pitching, conceptualising, and crafting content in the form of social media posts to raise awareness on personal finance - Managed personal branding of mentor by crafting content on social media platforms which has resulted in a 32% increase in user engagement and garnered a total of 35k views on TikTok