Fares Ezzat

B2B Growth & Strategic Partnerships Leader | Payments, Gift Cards, Incentives & Loyalty | Egypt, Turkey & MEA

Cairo, Cairo, Egypt

About

I design scalable digital growth systems in emerging markets - where APIs, incentives, and AI unlock new revenue models. Business Development and Growth Leader with 12+ years of experience driving multi-million USD expansion across MEA and Turkey across Big Tech, Fintech, and Health-Tech ecosystems. I specialize in commercializing deep-tech platforms, API-driven infrastructure, and AI-enabled solutions inside high-barrier sectors such as Pharma, Banking, Telecom, and FMCG. Currently leading B2B growth initiatives at Amazon across Egypt, KSA, and Turkey - designing scalable digital incentive and payment use cases, enabling enterprises and resellers to shift from legacy models to automated, platform-based ecosystems. My work sits at the intersection of: • Big Tech infrastructure • Emerging market GTM architecture • Enterprise partnerships • AI-enhanced market intelligence • High-impact revenue design I’m known for turning complex platforms into commercially scalable solutions, localizing global technology strategies, and opening entirely new revenue channels in regulated and fragmented markets. Core strengths include deep-tech commercialization, ecosystem partnerships, market creation strategy, and multi-country pipeline leadership.

Experience

  • Amazon ()
    • BDM II, MEA-TR Region
      Apr 2025 - Present · 1 yr 4 mos

      • Lead B2B growth and expansion strategy across Egypt, KSA, and Turkey across enterprise and reseller ecosystems • Designed first-of-its-kind digital incentive models in Egyptian Pharma, replacing legacy cash programs with automated digital infrastructure • Scale API-driven incentive and reward delivery through platform and automation adoption • Build and manage multi-million USD pipelines across Telecom, Banking, FMCG, Fintech, and Healthcare sectors • Use AI-assisted research and market intelligence frameworks to accelerate opportunity discovery and partner acquisition • Structure complex multi-country partnerships across regulated commercial environments Let’s connect if you’re exploring innovative ways to reward, retain, or grow your customer base.

    • Business Development Manager, MENA Region
      Feb 2024 - Apr 2025 · 1 yr 3 mos

      • Owned regional enterprise growth strategy across Africa, Middle East, and Turkey • Expanded adoption of digital payment infrastructure through value-based enterprise selling • Built C-suite relationships accelerating fintech and payment platform partnerships • Consistently exceeded targets through competitive intelligence and opportunity modeling • Enabled cross-border payment and fintech partnerships

  • Enterprise Sales - Senior Manager at Reliance Health
    Apr 2023 - Jan 2024 · 10 mos

    • Led enterprise GTM and revenue expansion for digital health and insurance technology solutions • Managed enterprise sales performance and strategic account growth • Increased account retention and enterprise penetration through solution-led selling

  • Vezeeta ()
    • Business Development- Senior Manager
      Aug 2021 - May 2023 · 1 yr 10 mos

      • Led strategic partnerships and ecosystem expansion across healthcare verticals • Scaled enterprise and provider adoption across multi-entity healthcare networks • Negotiated and structured platform partnerships with hospitals and enterprise groups

    • Business Development Manager
      Sep 2019 - Aug 2021 · 2 yrs

  • Market Access Manager at Brera Medical Technologies Srl
    Oct 2017 - Aug 2019 · 1 yr 11 mos

    - Team and Tender Management: Lead medical sales and tender specialists, launching key products and managing relationships with governmental and military healthcare institutions. - Forecasting and Strategy: Forecast sales targets and develop market plans to achieve objectives. - Training and Development: Train dermatology doctors on brera devices techniques and use-cases, conduct market surveys, and design approaches to meet sales targets efficiently.

  • Sales Team leader at Allergan
    Feb 2015 - Sep 2017 · 2 yrs 8 mos