United States
I graduated from the University of Malaya and LIM College in New York, and later earned an MBA from UC Irvine. I began my career with a New York-based luxury brand, gaining hands-on experience in brand strategy, consumer insights, and market analytics. I then expanded to Southeast Asia with Valiram Group, taking on strategic and regional brand roles. During my MBA, I completed a Summer Internship with Kering, working on market analysis, brand positioning, and consumer insights. I subsequently joined Kering full-time, driving global brand growth, international expansion, and consumer strategy. As founder of Aurelia Brand Capital, I focus on new luxury consumption and cross-border brand growth. Currently, I serve as an independent director on strategic boards, concentrating on capital allocation and brand value optimization.
Participate in quarterly board meetings, focusing on financial statements, major investments, and risk matters; provide advice on brand value optimization and capital allocation to support strategic growth decisions.
Overall responsibility for brand strategy, consumer insights, and cross-regional growth models, covering the North American and Asia-Pacific markets; Building a consumer insight system, pricing and category strategy models, and channel ROI framework; driving flagship store layout and retail experience innovation.
Participate in global brand strategy, market analysis, consumer insights, and new product launch strategies; provide pricing models and channel optimization solutions