Greater Paris Metropolitan Region
I have 18 years of experience in luxury and retail industries, both on operational and strategic missions, in an international environment (Asia, Europe, USA). Curious and passionate about brands, I developed a high comprehensive PRODUCT SENSIBILITY and BRAND KNOWLEDGE, including cosmetics, leather goods, shoes, watches & fine jewellery, costume jewellery, ready-to-wear, eyewear and wines & spirits. Having a strong LEADERSHIP experience, I build effective teams and manage them on a daily basis. Being action oriented and enthusiastic, I help brands to share their values and heritage and I support them in finding solutions to improve the customer experience off and online. - RETAIL ADDICT, I started working on shopping experience and retail excellence without naming it in 2007 at Le Bon Marché, and I never stopped. I have since contributed to enhancing the client experience in stores, airports, department stores, and online, with a special appetite for Asian e-com platforms. - Definitely CUSTOMER CENTRIC, I improve daily my knowledge on selective retailing challenges, looking for innovative support and animations with a result-driven approach and a focus on Asian markets. - Firmly focused on INNOVATION, I am excited about change, and I manage it thanks to solid problem-solving skills and a strong team-player spirit.
Chic is a design consultancy coupled with a visual content production studio, dedicated to Luxury brands' communication. We started 18 years ago in Paris, and later on decided to open a subsidiary in London. We eventually opened in Singapore in 2012 to provide to the great Asian market. Our expertise focuses on: Brand Identity: Visual Identity, Graphic Design and Edition Brand Content: Concept, Photo, Video 3D, Social Media Content, E-com campaigns Brand Experience: In-Store Visibility, Customer Journey on-line and off-line, Scenography & Events Key accounts: L’Oréal, Pernod Ricard, The Macallan, Unilever, Yves Rocher, Shiseido, Bic… Contact me @ [email protected]
Chic opened in Singapore in 2012, and we started our global Digital Studio in Asia in 2022. We help brands grow online with strategies and content that respect their DNA and brand codes, tailored to local audiences and ecosytems (Lazada, Shopee, Amazon, TikTok Shop...), driving outstanding business results.
Since 2024: BBA - Luxury Retail and Building Luxury Experiences courses Since 2023: Academy of Luxury, Professional Certificate in Luxury Management - Luxury Retail and Building Luxury Experiences courses, twice a year Since 2018: "Luxury Brand Management" and "Retail Management in the Luxury industry" 30 hours course for the MSc in Marketing Management and Digital, ranked 2nd in the QS World University Rankings for the MSc in Marketing category.
• Project Lead for Lacoste "Save Our Species" 360 activation. In charge of Asian Market (Japan, China, Korea) • Built a dedicated selling ceremony for an Australian wine company for Southeast Asia Travel Retail • Defined Visual Merchandising golden rules for a leading international beauty group for Global Travel Retail • Helped a major Wines & Spirits luxury group to improve its brands messages and retail excellence in APAC Travel Retail point of sales – guidelines creation, store check, recommendations, and roadmap (Singapore, Taiwan)
Conscious Delights is a sustainable food brand based in Singapore, making exclusive handmade jams using only Southeast Asian produce. With classic French flair, our Little Known range brings to life unusual regional fruits, while our Rescued range pairs exquisite flavours using surplus fruit from a range of sources, that would otherwise be discarded.
6 departments: shoes, leather goods, watches & fine jewelry scarves, jewelry, 15 luxury stores including Chanel, Louis Vuitton, Christian Dior, Gucci and Prada. • Managed sales force and logistics (+250 persons) • Defined and achieved business strategy • Coordinated business projects operations: opening of new jewelry and shoe departments, and of 10 boutiques Main achievements: • Opened the new jewelry department (2014) and the 2,000 sqm shoe department (2015), working both with architecture and visual merchandising teams for 1 year, having a strong thinking on new services in store, recruiting effective teams and facilitating brands integration • Opened 8 new luxury stores: Cartier, Céline, Bottega Veneta, Valentino, MiuMiu, Loro Piana, Moynat, Givenchy • Organized Xmas 2016 personalization workshops, including more than 50 pop-up animations services for Accessories and Luxury Stores departments • Coordinated “L’Atelier du Soulier” creation and launch, an entire section dedicated to shoe customization, opened in 2017