Bentonville, Arkansas, United States
• Develop and execute strategic business plans for ZO providers, maximizing revenue potential. • Drive territory and product expansion by identifying and pursuing new business opportunities. • Deliver comprehensive in-office and virtual product training sessions to enhance provider knowledge. • Manage CRM pipeline and forecasting using Salesforce, ensuring accurate account activity tracking.
TESTIMONIALS TO DATE: “I was first introduced to JAM Global Consulting and Ms. O’Connor while in South Korea in 2014…in 2017 I was able to hire Ms. O’Connor to revive our Laser Vision Correction Center…almost immediately, Ms. O’Connor began making measurable impacts on many fronts…the Center recorded profits for the first time in a long time and is now poised for years of substantial growth…I would rank her as one of the best consultants we have ever had…Ms. O’Connor distinguishes herself by consistently delivering on her promises.” – Dr. William W. Culbertson, Director of Cornea and Refractive Surgery, Bascom Palmer Eye Institute “No one brings more energy and shows more compassion for her clients…Fanny’s knowledge of sales and customer service, as well as her unique ability to simplify complex situations, is truly a gift. You can count on Fanny to work tirelessly for you – above all, she will produce the results you seek” – Dr. Jay Bansal, Owner, Laser Vue Eye Centers “I felt that my Center was doing as well as it could…however, that changed when Fanny came into the picture…she trained myself and my staff on strategies for improvement, and we have since realized a significant increase in procedures as well as patient satisfaction” – Dr. Laszlo Kiraly, Augen-Und Laserzentrum (Leipzig, Germany). “I had the opportunity to hire Fanny as a consultant for my Lasik business. What impressed me most is Fanny’s ability to find opportunities in my practices that I never knew existed and retool my system to create strengths…her customer service training program for our staff is one of the best I’ve seen.” – Dr. Paul Lee, CCRS, Lasik Center, L.A.
OVERVIEW: Oversee all aspects of a consulting firm. Consult with elective based-out patient healthcare practices to provide expertise and support on refractive practice development. Leverage extensive experience in guiding refractive centers on strategies to grow business, including solutions for growth within a declining market. Perform comprehensive analyses on all aspects of practices, including SEO and website, call center/front desk, technicians/nurses, DRs/ORs, and referral programs among others. Develop step-by-step programs to help physicians and practice leaders actualize goals unique to their practice. CURRENT CLIENTS: ✔ Dr. Jay Bansal, Laser Vue Eye Center in Northern California USA (4 locations) ✔ Carl Zeiss, Meditec AG Asia Pacific, Latin America, Europe and the Middle East ** Previously consulted for Dr. Paul Lee, CCRS, Los Angeles, CA (2 locations) ** HIGHLIGHTS: ✔ Created innovative business solutions for practices that yielded specific results; accounts typically achieved a 22% to 50% increase in volume and up to a 50% increase in referrals within 6 months of program implementation, as well as up to 75% increases in online reviews. ✔ Specialized in working with practices requiring turnarounds due to competition price wars, declining markets/economies, and other factors with a negative impact on business development / sales. ✔ Travel internationally for Carl Zeiss Meditec AG to regions such as the Middle East, Asia-Pacific, Europe, and South America to train teams on assisting Lasik centers in marketing Zeiss technology. Led meeting in Korea to train Zeiss personnel in identifying strengths/weaknesses in centers and resolving problems. ✔ Developed, implemented, and taught 6-day Practice Development course for Zeiss employees, with Zeiss providing a certification after one of its employees completes the course. ✔ Named as a Keynote Speaker for multiple events and meetings with Zeiss, including Australia, Korea, and Italy.
OVERVIEW: Patient Coordinator for a Reno, Nevada LASIK center. Consult with patients to provide recommendations on the most appropriate refractive treatment services. Establish, build, and sustain relationships with optometrists and surgeons in order to generate referral business. Plan and manage budget, frequently meeting goals with limited expenses. (CONTINUED BELOW)
OVERVIEW: Drove efforts in membership/sales growth for this 50 year-old exclusive private club featuring an award-winning golf course and numerous other amenities. Participated in community events to attract new members and generated referrals from existing members. Conducted orientations for new members, organized member-based receptions and activities, and addressed/resolved member concerns as needed. Reported to the Chief Operating Officer/General Manager, as well as interacting across 3 departments in a liaison role. Managed team of up to 25. KEY CONTRIBUTIONS & ACHIEVEMENTS: ★ Reached and surpassed revenue goals by 15-20%, leading to 3 promotions in 4 years. ✔ Generated $46,000 in revenues in seasonal period (Thanksgiving to Christmas) through organizing Christmas Basket Program that netted $30,000 in member services and $16,000 in gift basket revenues. ✔ Created Summer Camp Program for member’s children that received across-the-board praise from members and upper management; added Winter Camp due to popularity of summer offering.
OVERVIEW: Planned and executed all sales, marketing, and budget management activities for all national accounts for this Industry-leading importer of liquor products. Created brand awareness for premium tequila, advertising brand as high-end liquor across various hot spots in Los Angeles. Collaborated with magazine writers to promote product in article pages. Coordinated with Product Placement division to align product with high-profile celebrities, including some of the most famous worldwide. Designed and executed marketing campaigns with local restaurants under Marketing VP’s supervision, including staff training. KEY CONTRIBUTIONS & ACHIEVEMENTS: ★ Grew sales in high-visibility, epicurean restaurants/hotels in Beverly Hills and other areas. ✔ Created and launched marketing/incentive program for 6 teams (on-premise Southern Wine and Spirits teams) while successfully commercializing Hornitos Tequila to be measured against Jose Cuervo. ✔ Developed marketing concept that gained national recognition through the El Torito chain of restaurants (“Horny Margarita”). ✮✮ Prior experience in N. CA On-Premise Sales Marketing with EVIAN WATERS of France, San Francisco, CA