Mexico City, Mexico
I am a transformational, results-driven executive with 18+ years of experience accelerating growth and performance in global FMCG organizations. I specialize in identifying untapped opportunities that expand categories, strengthen brands, and translate strategy into measurable commercial impact. With a strong P&L mindset, I lead consumer- and shopper-centric solutions that simplify complexity and mobilize organizations to execute with focus and speed. I operate seamlessly from strategy to execution, aligning cross-functional teams behind the priorities that drive performance. Currently, I lead the Demand Accelerator team across all retail channels, designing integrated programs that unlock growth in an increasingly complex retail environment. I am passionate about building high-performing teams through purpose-driven leadership, challenging the status quo, and enabling organizations to evolve through disciplined, positive disruption.