France
Strategy and growth leader passionate about fintech and innovation, with experience across strategy, marketing, e-commerce, and business building in financial services. I have worked on banking, payments, lending/ credit, investing, and leasing for both individuals and businesses, within large corporates and in close collaboration with fintechs and start-ups. I have built and scaled new activities and teams in complex international environments, notably at AXA Banque and BNP Paribas Retail Banking & Services across Europe. Analytical, structured, and hands-on, I enjoy turning strategic opportunities into concrete business impact.
As Strategy Director at Qonto, I help shape, drive and execute the company’s growth agenda by identifying new business opportunities, driving strategic planning, and leading high-impact cross-functional initiatives. I manage a team of 15 Strategic Project Managers and work closely with leadership teams across the business to turn strategy into execution. My work is focused on three areas: 1. Strategic Planning & Insights: informing decision-making through market, competitive, and customer analysis; assessing business opportunities (new products, new countries, new channels...), leading the strategic planning process; translating strategy into OKRs and key initiatives; and shaping Qonto’s Equity Story. 2. Strategic Projects & Programs: leading complex cross-functional projects to accelerate Qonto's growth (new countries launch, new pricing and packaging definition and deployment, new offers, big transformational projects such as becoming a CI, PMI or accelerating AI...) 3. Country and Regional Support: partnering with regional leaders to define priorities, coordinate strategic projects, and support execution across markets.
As Head of Strategy & Marketing for BNP Paribas Retail Banking & Services in Europe, I supported European entities, across retail banking and financial services for individuals and SMEs, in shaping strategic priorities and driving innovation. My responsibilities included: 1. Leading strategic plans and ad hoc strategic studies, including the repositioning and strategic planning of digital banks. 2. Identifying new business opportunities through customer and UX research, market analysis, and internal diagnostic work, notably in savings and investing, and health-related services. 3. Designing and launching new offers, from value proposition design and user testing to operating model definition and business case development. This included new credit offers, investment journeys and services, a payment module for a platform, and a digital leasing offer for SMEs.
As Strategic Venture & New Business Expert for BNP Paribas Retail Banking & Services in Europe, 1. I was responsible for identifying and assessing strategic growth opportunities across two approaches, Buy and Make, with the aim of transforming the Group through improved customer experience and the development of new business models. 2. I also led execution depending on the selected approach: Buy: leading due diligence processes for minority investments and acquisitions. Make: leading the development of new products, services, and business models; coordinating internal experts, including Data Scientists and UX Designers, as well as start-ups and external partners, to bring projects to life. Examples of projects included bank aggregation, SME credit, neobanks, and SME leasing.
I created and led the E-Business department at AXA Banque, building it into a key Business Unit and delivering strong growth, with activity increasing by more than 300% per year. I recruited and managed a team of 6 and was responsible for: 1. Driving customer acquisition and digital sales 2. Defining media strategy and managing investments across Google networks, Facebook, display, and affiliate channels 3. Designing new cross-channel customer journeys across web, mobile, customer service, and branches 4. Tracking and optimizing E-Business performance through media and web analytics, online and offline conversion rates, cost per lead and acquisition, and customer analytics
As a Digital Project Manager at AXA Banque, I helped accelerate the bank’s E-Business transformation by leading a mission for the Management Team that reviewed customer journeys across all channels, benchmarked market best practices, and identified opportunities to enhance customer journeys and use the web as a stronger business driver. I also led the creation of new services, including an online banking comparator and new tools for tied agents, as well as new web and mobile customer journeys on axa.fr. In this role, I worked closely with web marketing, design, development teams, and external partners.
- In charge of the elaboration of an innovative web platform of services targeting people with a housing project - Convinced Management Team to invest and realize the project (https://easyproprietaire.com) ✓ Official launch in February 2015 ✓ Further investment from AXA Banque and AXA Strategic Ventures
- Worked on the definition of the digital strategy for Clarins USA - Analyzed, reviewed and reported all competitive activities (web-advertising, social media) - Performed digital and cross-channels projects (sales, customer journeys...) and reviewed social media statistics on a monthly basis