Paris, Île-de-France, France
I am a digital commerce and eRetail specialist focused on driving growth across global marketplace ecosystems including Amazon, eB2B, and social commerce platforms. I design and scale end-to-end eRetail strategies spanning content, consumer experience, and performance optimization, helping brands improve visibility, conversion, and overall digital performance. My work combines data-driven experimentation, SEO strategy, and PDP optimization with content innovation across AI, video, and emerging social commerce formats to build scalable and high-performing digital experiences. I have led cross-market initiatives with global luxury brands, partnering closely with markets and stakeholders to translate business priorities into actionable growth strategies and optimized consumer journeys. Passionate about bridging strategy, content, and performance, I thrive in complex, international environments where digital transformation and measurable impact go hand in hand.
- eRetail Strategy & Marketplace Growth: Defined and scaled global eRetail strategies across key marketplaces (e.g., Amazon, eB2B, Uber Eats, Douyin), driving digital growth and improving end-to-end consumer experiences across brands and regions. - Content Planning & Experience Design: Supported key eRetail content priorities through brand planning, content production, and experience design, ensuring alignment between business objectives, platform requirements, and consumer journeys. - Consumer Journey Optimization: Partnered with brands, markets, and cross-functional teams to optimize end-to-end marketplace journeys, improving content effectiveness, discoverability, conversion, and overall digital performance. - Performance & Experimentation: Built and scaled marketplace audit, AB tests, experimentation, and optimization frameworks, enabling data-driven decision-making and continuous improvement across channels. - Content Innovation (AI, Video & Social Commerce): Led content innovation initiatives leveraging AI, video, and social commerce to scale production, enhance storytelling, and improve efficiency and conversion outcomes. - Digital Transformation: Contributed to global transformation programs across SEO, PIM, and DAM, improving content governance, scalability, and operational efficiency. - Strategic Partnership & Leadership: Acted as a strategic partner to brands and markets, translating business priorities into actionable roadmaps, influencing investment decisions, and driving cross-functional alignment.
- PDP Intelligence & Optimization Strategy: Built global PDP best practices through large-scale audits and cross-market analysis, defining conversion-oriented frameworks that improved product storytelling, consistency, and marketplace performance. - Consumer Affinity & Insight Activation: Translated consumer behavior and engagement insights into PDP and content strategies, strengthening relevance, improving product discoverability, and increasing conversion effectiveness across markets. - Performance SEO & Content Optimization: Developed and implemented SEO guidelines and keyword strategies across markets and e-retailers, improving search visibility and driving continuous optimization of PDP content through experimentation and A/B testing. - Product Data Lifecycle Management: Supported end-to-end product data governance across PIM and DAM systems, improving content quality, operational efficiency, and scalability from creation to distribution across marketplaces. - Content Performance Forecasting & Prioritization: Leveraged testing results and performance insights to anticipate content impact and prioritize high-value PDP and SEO initiatives, strengthening data-driven decision-making. - Multichannel Content Innovation (Video, Audio & AI): Co-developed scalable content strategies including AI-generated video and audio assets, improving production efficiency, reducing costs, and enhancing content performance across platforms.
- E-commerce Merchandising Strategy: Led end-to-end e-commerce merchandising, managing product catalogue governance and aligning digital execution with product launch and campaign calendars to optimize brand visibility and performance. - PDP Optimization & Content Structure: Defined and supported PDP modeling and content frameworks to improve product presentation, enhance conversion potential, and ensure consistency across digital touchpoints. - SEO Content Strategy: Drove global SEO content initiatives by setting objectives, building structured content roadmaps, and coordinating agencies to deliver 130+ beauty articles, improving organic visibility and consumer journey performance. - E-Business Campaign Activation: Orchestrated major global e-business activations (e.g., 11/11 campaign) by aligning global strategy with 10+ markets, coordinating agencies and production, and ensuring consistent yet locally relevant execution. - Digital Asset Management & Activation: Managed digital content lifecycle and activation processes, ensuring efficient asset production, governance, and deployment across markets while maintaining brand consistency and operational efficiency.
- Luxury Brand Integration & Transformation: Supported Cartier Parfum brand integration within Cartier and Richemont, contributing to global digital transformation initiatives and e-business channel strategy development. - Digital Strategy & Channel Research: Supported global e-business channel research, providing insights to inform strategic priorities and market development. - Market Intelligence & Consumer Insights: Conducted in-depth analysis of Chinese e-commerce platforms (Tmall, WeChat Mini Programs, Secoo, etc.) to understand pricing dynamics, promotional strategies, and consumer behavior trends.
- Commercial Forecasting & Financial Planning: Supported monthly sell-in and sell-out analysis across global markets using SAP and BI tools, contributing to fiscal year forecasting, landing, and strategic planning. - Regional Pricing Strategy Support: Assisted in regional pricing analysis to support commercial alignment and optimize market competitiveness across key markets. - Business Reporting & Performance Analytics: Created and improved monthly business review dashboards to enhance performance tracking, enable ad-hoc analysis, and support decision-making for global and regional stakeholders.
- Travel Retail Consumer Insights & Social Listening: Conducted Chinese consumer social listening research across platforms (Weibo, RED, Tmall, CDFG) to analyze skincare formats (creams, serums) and support format strategy development for L’Oréal brands. - Market Intelligence & Competitive Benchmarking: Analyzed premium beauty competitors across business models, product launches, pricing, formats, and digital activation strategies to support brand renovation and portfolio optimization. - Emerging Market & Travel Retail Trends Analysis: Monitored key dynamics in emerging travel retail markets (e.g., Hainan), including sustainability, travel retail exclusives, beauty tech, and consumer experience trends to identify strategic opportunities. - Travel Retail Strategy Support: Supported analysis of exclusive sets, pricing strategies, and portfolio optimization to enhance travel retail performance and align with consumer demand. - Business Reporting & Performance Tracking: Supported monthly sell-in and sell-out reporting using Power BI, contributing to performance monitoring and commercial decision-making across travel retail brands. - International Event & Activation Support: Supported execution of International Travel Retail exhibitions (Cannes), contributing to brand visibility and stakeholder engagement initiatives.