Berlin Metropolitan Area
I solve problems for companies of all sizes. I execute innovative strategies, create business models, and deliver new partnerships. ➢ Not sure whether your business is prepared for the next phase? ➢ Interested to strategize on business expansion? ➢ Want hands-on insights on current and future structures? With more than 14 years of experience, I support ambitious and growing companies alike. I specialize in enabling and scaling digital businesses in the data-driven digital economy of IoT, DLT, AI. Furthermore, I implement projects in an international context in the areas of operations, marketing, and business development: from business execution and market analyses to product development strategies through to market entry support - to name a few. My core competencies include fractional and interim management, management consulting, corporate-startup relationship management, organizational development, business planning, joint venturing, marketing, business development, and strategy. What gets me going? I am passionate about solving complex challenges, facilitating collaborations, and delivering impact for businesses. --- Create. Business. Impact.
Strategy consulting, marketing planning, and project execution in independent roles for SME in software and tech. Enabling digital companies to accelerate in the new, data-driven economy with IoT, DLT, AI. ➢ Developing business strategies (GTM, innovation, growth). ➢ Designing operations and business architecture. ➢ Delivering business projects (digital transformation, market research, restructuring and comms). ▁▁▁
Founder and executive of the technology-focused business network. In this top level role I grew a national and international business network. ➢ Designed and implemented the business structure, including co-positioning and co-marketing strategies ➢ Scaled the organization from inception to 35 paying members, establishing a sustainable revenue base ➢ Led and managed a team of 3, overseeing operations and cross-project coordination ➢ Initiated and delivered strategic projects with budgets of up to €1.2M ➢ Built and managed partnerships with public institutions and corporate stakeholders ▁▁▁
Managed the strategy development, marketing, and partnerships at this deep tech venture studio in IoT, DLT, AI working with top level management, led a marketing team of 10 FTE. Strategic Partnerships ➢ Designed and executed business development strategies, including partner programs and co-selling initiatives ➢ Supported multiple funding rounds (Seed to Series B, €31M total), contributing to investor materials and strategic positioning ➢ Negotiated and established strategic business partnerships and research collaborations ➢ Led the closing of the first industrial joint venture, creating a playbook for future partnerships ➢ Managed relationships with key ecosystem stakeholders, including federal and state governments, industrial corporates, and technology associations Strategic Marketing ➢ Devised and executed the marketing strategy to drive organic and partner-led growth ➢ Strengthened brand positioning through targeted thought leadership and market-facing initiatives ➢ Led continuous evolution of brand identity, including rebranding and visual/messaging optimization ➢ Managed co-marketing and co-selling partnerships with corporates, agencies, and media partners ➢ Owned marketing budget and spending, ensuring efficient allocation aligned with growth objectives ▁▁▁
Executed the marketing strategy for the IoT B2B SaaS software company across Europe and North America. (6 FTE; designer, videographer, social media staff, campaign manager, event manager) and allocated a 7-figure budget accordingly. ➢ Recruited and trained marketing a team of 7 FTEs (Events, Design, Photography, Online) ➢ Established marketing processes (sales enablement, events, content, and developer marketing) ➢ Allocated a 7-figure budget and measured ROI / success ➢ Planned and managed the event and trade show roadmap in alignment with company objectives (lead generation, branding, partnerships) ➢ Selection of relevant formats (leading trade shows, in-house events, side events) ➢ Conceptualized trade show appearances (booth, messaging, customer journey) ➢ Managed service providers (booth construction, technology, event agencies) ▁▁▁