Marina Fajardo

Vice-President HR, Canada @ BAT

Montreal, Quebec, Canada

About

As VP HR at BAT in Canada, I lead the people strategy that powers our business transformation, commercial performance, and long‑term growth. I focus on building a high‑impact, future‑ready organization by strengthening leadership capability, elevating talent development, and fostering a culture where people thrive and deliver their best work. With international experience across HR, performance management, and organizational transformation, I bring a strategic, people‑centric approach to enabling change and driving business results. I’m committed to shaping an inclusive, agile, and digitally empowered workplace that supports our teams, our consumers, and our ambition for a better tomorrow.

Experience

  • BAT (15 yrs 1 mo)
    • Vice-President Talent, Culture & Inclusion Canada
      May 2026 - Present · 3 mos

      Leading the people strategy for BAT Canada, overseeing talent, culture, organizational development, and HR transformation to enable high‑performance teams and drive sustainable business growth. Responsible for shaping leadership capability, strengthening workforce planning, and fostering an inclusive, future‑ready organization aligned with our commercial and strategic ambitions.

    • Senior Area HR BP Central Europe & ER Manager Europe
      Apr 2022 - May 2026 · 4 yrs 2 mos

      Area HR Business Partner for Commercial functions in Central Europe (Germany, Switzerland, Austria, Czech Republic, Slovakia, Hungary, Poland and Baltics) & Employee Relations Manager Europe Region in BAT.

    • Senior HR BP Commercial Switzerland
      Feb 2020 - Mar 2022 · 2 yrs 2 mos

      Head of HR for Switzerland based in Lausanne, Switzerland.

  • HR & Business Development Intern at Vero Solutions
    May 2010 - Jun 2011 · 1 yr 2 mos

    Work for a Start Up directly with the partners to stablish a business model, product research and development. Talent development Start Up based in Instituto Genesis PUC-Rio.

  • Jr. HR Consultant and HR Director at Empresa Júnior PUC-Rio
    May 2009 - Feb 2010 · 10 mos

    https://www.empresajunior.com.br/