Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates
I turn geospatial data into business decisions. 17+ years. 8 markets. €10M+ P&L managed. Executive leader with 17+ years of experience scaling high-growth GeoAI and SpaceTech companies across Europe, the Middle East, and Africa. I specialize in architecting go-to-market strategies that transform emerging technologies - from Earth Observation satellites to autonomous drones -into sustainable, multi-million dollar business units. Currently at Space42, I lead the commercial expansion for SAR, GeoAI, and Digital Twin solutions across EMEA, bridging the gap between complex satellite data and commercial ROI for energy, urban development, and disaster management sectors. What I bring to the table: - Organizational Growth & GTM Architecture: I have a proven track record of launching and scaling commercial operations from zero to profitable market presence. This includes navigating complex government procurement cycles and building resilient distribution networks across diverse EMEA jurisdictions. - Strategic Governance & C-Suite Advisory: I align cross-functional teams and advise C-level stakeholders on de-risking innovation. My approach shifts client conversations from CAPEX decisions to long-term, outcome-based investments. - Commercial & Technical Fluency: I possess the unique ability to discuss SAR data applications with engineers and ROI models with CFOs, effectively translating geospatial innovation into tangible business value. Executive Track Record: - P&L Accountability: Managed €10M+ in career P&L with full responsibility for margin and EBIT targets. - Market Expansion: Established profitable operations in 8 new international markets within 18 months. - Leadership: Led and mentored multi-disciplinary teams of 5 to 13 professionals across emerging markets. - Sustainable Growth: Consistently delivered double-digit YoY revenue growth through disciplined pricing and social selling strategies. If you are scaling Earth Observation, SAR, GeoAI, or Digital Twin technology in EMEA - or require executive commercial leadership for spatial intelligence services - let’s connect. 📧 [email protected]
Leading go-to-market strategy for Earth Observation, SAR, GeoAI, and digital twin solutions across EMEA, with focus on unlocking private-sector demand in energy, urban development, construction, and disaster management. - Building multi-million dollar pipeline in energy, urbanism, and construction by repositioning Earth Observation and digital twin technology from government-only applications to commercial use cases with measurable ROI - Structuring cross-functional partnerships that accelerate time-to-proposal and increase win rates through risk-sharing delivery models for SAR and EO-based solutions - Establishing recurring revenue framework based on satellite data and digital twin value metrics, shifting client conversations from CAPEX decisions to outcome-based investments - Engaging C-suite stakeholders in construction, urban planning, energy, and disaster management sectors to position Space42 as first-mover in commercial Earth Observation and GeoAI applications across MEA
Built and led Wingtra's commercial operations across MEA from zero to profitable market presence, managing 5-person sales team and full regional go-to-market strategy for autonomous drone technology. - Recruited and developed team of 5 across emerging markets with 90%+ retention while consistently exceeding revenue targets - Established profitable operations in 8 new markets within 18 months through comprehensive market entry strategy (GTM planning, pricing, partner ecosystem development) - Delivered double-digit year-over-year growth in highly competitive autonomous drone market - Successfully navigated complex B2G procurement processes, closing strategic accounts across government and enterprise sectors - Led regional launch of LiDAR-equipped drone technology including GTM strategy and pricing optimization that improved gross margins
Entrepreneur within Hexagon: personally incorporated the legal entity, secured office premises, established finance and accounting operations, hired the founding team, and achieved full profitability in Year 1 — while simultaneously leading all commercial operations across French-speaking Africa. - Founded Hexagon's first direct MENA commercial presence from zero, incorporating the legal entity and launching the Morocco selling unit with full legal, operational, and financial setup - Owned €9M P&L with full responsibility for margin, EBIT, and market expansion — 4pp cost optimization, 20%+ YoY market share growth - Built and mentored a 13-person regional team achieving 95%+ quota attainment - Won $4M+ in government tenders and closed €7M in tender contracts over 5 years, positioning Hexagon as the preferred digital twin/reality capture partner for African governments - Grew the distributor network to 9 countries across French-speaking Africa (+3 new strategic distributors within 36 months, €1M+ first-year incremental revenue), growing channel revenue 30%+ YoY - Deployed AI-powered smart city solutions, improving operational efficiency 50% and cutting mapping errors 60% on urban mobility/infrastructure projects
- Revenue and Profit Achievement: Achieved and delivered a €3.5 million budget, with significant gross profit improvement. - Distribution Network Management: Managed and developed the distribution partner network, maintaining existing relationships and adding new partners. - Digital Technology Promotion: Promoted digital technologies in construction, surveying, mining, and urban planning sectors. - Sales and Marketing Integration: Successfully implemented a sales and marketing convergence plan using Salesforce.com. - Digital Transition Guidance: Guided several companies through their digital transition via the sales of reality capture technology, including static and mobile mapping solutions.
- Business Development: Developed the 3D scanning business in France for both static and dynamic solutions, driving significant growth. - Demo Success: Conducted physical and virtual demonstrations, successfully closing deals worth over €400K annually. - Market Exploration: Identified and pursued new market niches through participation in industry exhibitions. - Training and Development: Created comprehensive demonstration scripts and trained a team of 7 sales engineers, enhancing their capabilities and performance. - Technical Expertise: Specialized in 3D Scanning, Scan2BIM, Scan2CAD, BIM, and CIM concepts, providing expert support and consultation.
- Customer Support and Training: Led customer hotline support and conducted on-site trainings for surveying, construction, and 3D solutions (both static and mobile). - Commercial and Technical Monitoring: Analyzed and monitored commercial and technical systems to ensure optimal performance and customer satisfaction. - Advanced Specialization: Recognized as the most advanced and specialized profile in the company for 3D and monitoring solutions, providing expert support and consultation. - Extensive Travel: Traveled extensively across France, DOM/TOM, and North Africa to support customers and deliver specialized training.
- Delivered high-level theoretical courses on 3D Laserscanning to final year engineering students, equipping them with advanced knowledge in the field. - Conducted on-field application courses, allowing students to apply theoretical knowledge to real-world scenarios in architecture, surveying, and industry. - Introduced and developed the Scan2CAD and Scan2BIM concepts, providing students with cutting-edge techniques in converting scan data into CAD and BIM models. - Provided education to over 300 students, significantly enhancing their understanding and practical skills in 3D laserscanning technologies and advanced data conversion methodologies.