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With over 15 years of experience across real estate, e-commerce, and financial services, I specialize in leading high-impact marketing campaigns, events, and brand development initiatives that drive footfall, create buzz, and foster lasting customer engagement. My expertise spans across multi-million-dollar destination activations, innovative data-driven marketing strategies, and successful placemaking initiatives. I excel at driving revenue growth and customer loyalty through tailored content marketing, SEO optimization, lead generation campaigns, and digital advertising. My track record includes increasing retail occupancy, enhancing digital marketing strategies, and boosting sales through seamless integration of retail, hospitality, residential, and entertainment within mixed-use developments. I’m passionate about launching industry-first projects across various sectors including fashion, tech, luxury lifestyle, and F&B and collaborating with global partners to achieve measurable success. Whether leading cross-functional teams or managing multi-channel global campaigns, I consistently deliver results that elevate brands and exceed business objectives. Key Areas of Expertise • High-Impact Event Activations & Destination Marketing • Lead Generation Campaigns for Residential & Mixed-Use Developments • Retail Leasing & Real Estate Operations • Digital Marketing & Social Media Strategy • Global Brand Campaigns & Strategic Planning • Data Analytics & Consumer Insights • Content Marketing & SEO Optimization • Revenue Growth & Performance Optimization • Cross-Functional Team Leadership & Project Management • Strategic Communication & Crisis Management • Relationship Building & Business Development I’m driven by problem-solving and delivering results under pressure, with a proven ability to manage time, resources, and budgets effectively. My leadership, interpersonal skills, and strategic thinking ensure the delivery of impactful results in every project I undertake. For inquiries, please contact me at [email protected]
A subsidiary of Qatar Foundation, Msheireb Properties is one of Qatar’s leading real estate developers, responsible for the transformative Msheireb Downtown Doha project. Focused on sustainability, smart city development, and mixed-use developments, the company is known for creating spaces that blend tradition and innovation. My role involved leading marketing initiatives to boost footfall, revenue, and brand visibility through dynamic campaigns, events, and strategic partnerships, contributing to the global recognition of Msheireb Downtown Doha as a premier mixed-use destination.
As a results-driven leader at United Development Company, Qatar’s premier real estate developer with total assets of QAR 20.4 billion, I have consistently delivered measurable impact across leasing, operations, and destination transformation. Recognized for my pivotal role in revenue growth and operational excellence, I specialize in curating vibrant, high-performing spaces that attract luxury brands, discerning clientele, and significant foot traffic from GCC markets. Key Achievements & Contributions • Achieved a +35% increase in retail renewals year-over-year by implementing strategies to optimize tenant retention and satisfaction. • Leased over 3,500 sqm in Qanat Quartier, curating a diverse, high-value mix of F&B, retail, and wellness brands. • Revitalized Qanat Quartier into a premier GCC tourist destination, attracting Saudi and Emirati tourists through strategic partnerships and marketing. • Streamlined operational processes to boost productivity, reduce costs, and ensure seamless daily management across retail and office spaces. • Implemented marketing initiatives that boosted retail sales, profitability, and customer engagement, leveraging data-driven insights. • Directed facilities management strategies to maintain functionality, cleanliness, and security for The Pearl Island’s properties. • Collaborated with luxury partners, including Four Seasons, Ellie Saab, Nissan, and Kai’s Songbird, to support successful launches. • Aligned The Pearl Island’s retail ecosystem with the Qatar Airways Avios Program to enhance customer loyalty and satisfaction. Leadership in Destination Development I combine strategic vision with operational expertise to create value-driven, sustainable environments. My passion lies in driving revenue growth, cultivating partnerships, and enhancing customer experiences, ensuring each development becomes a destination.
At NEOM, I led the strategic marketing and brand positioning efforts for Trojena, a luxury lifestyle and entertainment destination within NEOM’s visionary megacity. My role focused on designing and implementing comprehensive marketing frameworks that aligned with corporate objectives, ensuring seamless synergy across all assets and touchpoints. Key Achievements & Contributions • Developed and executed an integrated marketing strategy that positioned Trojena as a must-visit destination for global investors and future tourists. Collaborated with senior executives to align Trojena’s objectives with NEOM’s vision for innovation, sustainability, and technology. • Partnered with creative and technology teams to launch Trojena’s digital twin, enabling immersive storytelling for residential, hospitality, and event offerings. • Directed marketing initiatives for high-end residential properties, catering to high-net-worth individuals. Created bespoke sales toolkits to drive demand and investor engagement. • Led end-to-end marketing campaigns, integrating digital, experiential, and traditional strategies to amplify Trojena’s global presence. Rolled out cross-platform campaigns, leveraging social media, influencer partnerships, and digital advertising to boost awareness and engagement. • Organized high-profile entertainment, including experiential showcases and investor gatherings, resulting in significant media coverage and heightened visibility. Core Responsibilities • Defined a strong narrative for Trojena, aligning with NEOM’s corporate growth agenda and enhancing the brand’s reputation in regional and global markets. • Partnered with creative agencies to deliver innovative promotional assets, including trailers, posters, and digital content. By focusing on innovation, storytelling, and audience engagement, I consistently delivered high-impact campaigns that resonate globally. This has positioned me as a dynamic leader in destination and entertainment marketing.
As Senior Manager - Retail Marketing and Events at Msheireb Properties, I played a key role in shaping marketing and event strategies for Msheireb Downtown Doha, a landmark mixed-use development under Qatar Foundation. My focus was on elevating the brand's presence, driving foot traffic, and creating immersive experiences aligned with the vision of tradition, innovation, sustainability, and smart city solutions. Responsibilities: • Directed event activation strategies in collaboration with the Supreme Committee for the FIFA World Cup 2022 and the FIFA Arab Cup, enhancing visibility and engagement. • Led large-scale sustainability events to educate the public on sustainable living, fostering community engagement and promoting environmental stewardship. • Directed the launch of key retail spaces at Msheireb Downtown Doha, including Monoprix, Presented by, EL&N Café, Fendi, and Versace Home, driving engagement through tailored marketing campaigns. • Led the launch of Msheireb Galleria, a 42,943 sqm boutique shopping mall, developing initiatives to generate consumer interest and elevate brand visibility. • Orchestrated virtual summits and digital initiatives to promote Doha Design District, strengthening Msheireb Properties' reputation for innovation. • Developed and executed retail marketing strategies, enhancing in-store communications and promotional campaigns that increased sales and customer loyalty. • Cultivated strong relationships with key partners, including Qatar Tourism, Qatar Airways, and Qatar Museums, enabling collaborative marketing opportunities. • Led cross-functional teams to integrate marketing, retail, and event initiatives, enhancing brand experiences and market positioning. Through strategic marketing and innovative event planning, I contributed to building lasting brand equity for Msheireb Properties, establishing Msheireb Downtown Doha as a premier cultural, retail, and social destination in Qatar.