Fahed Hakim Aloui

Founder FHA Advisory | Senior Interim FP&A | Finance Transformation | Danone • Bacardi • L’Oréal • Louis Vuitton Moët Hennessy

Amsterdam, North Holland, Netherlands

About

CFOs and Finance Directors call FHA Advisory when their finance team needs to perform - fast, with no ramp-up time. I founded FHA Advisory in early 2026 to deliver senior FP&A and finance transformation expertise to large international corporations navigating complexity. In less than 6 months, FHA Advisory has been trusted by : 🥃 Bacardi - Benelux & France Commercial Finance Business Planning Transformation & SAP S/4HANA 🍦 Danone - Europe Finance Lead - Operations Transformation (Starting July 2026) What FHA Advisory delivers : → Full FP&A ownership €100M - €500M scope → SAP S/4HANA transformation & business planning → Rolling forecast redesign & performance steering → SteerCo & executive reporting → Commercial finance & RGM → Budget cycles & variance analysis Operating across Europe English • French References available from CFO and Finance Director level. Next availability : Q3 2027 📩 [email protected]

Experience

  • Founder & Senior Interim FP&A at FHA Advisory
    Jan 2026 - Present · 7 mos

    Senior FP&A interim assignment via FHA Advisory. → Full FP&A ownership and financial planning leadership → Budget, forecast and performance management → Executive & SteerCo reporting → Finance business partnering with commercial teams

  • Bacardi (Hybrid)
    • Business Planning Transformation Manager France | FHA Advisory
      Apr 2026 - Present · 4 mos

      Interim assignment via FHA Advisory. Led SAP S/4HANA business planning transformation for Bacardi France during critical migration period. → Redesigned rebate management and FP&A reporting processes in Anaplan across sales teams → Delivered SteerCo-level performance reporting to senior leadership → Drove 1:1 promotion rebate management redesign and implementation → Supported sales team through full SAP S/4HANA migration → Managed junior finance resource during transformation period

    • Commercial Finance Manager Benelux | FHA Advisory
      Jan 2026 - Apr 2026 · 4 mos

      Interim assignment via FHA Advisory. Commercial finance leadership during Benelux transition period (FY26 Q4). → Full P&L and commercial finance ownership across On-Trade and Off-Trade channels → Pricing reviews and promo ROI analysis → S&OP valuation and margin optimisation across key customer groups → Forecast vs actuals and scenario analysis for EXCO decisions → Strengthened trade spend governance and forecasting routines

  • Senior Business Controller Marketing & Commercial Global at Rituals
    Jan 2025 - Dec 2025 · 1 yr

    Senior finance leadership in global matrix organisation across €113M marketing and commercial spend. → Owned end-to-end financial planning and business cases for global marketing and commercial investments → Built cost baselines, allocation logic and scenario analyses → Delivered monthly performance reporting to senior management including risks and recommendations → Partnered with global marketing and commercial teams on budgeting and forecasting → Supported month-end close and audit-ready financials

  • Senior Business Analyst Benelux at Pernod Ricard
    May 2024 - Dec 2024 · 8 mos

    Commercial finance assignment during Q4 peak period. → Led commercial finance activities, pricing, promo ROI and S&OP valuation → Delivered forecast vs actuals and scenario insights for EXCO → Margin analysis across key customer groups → Strengthened trade spend governance and forecasting → Built ROI and profitability models across brands and channels

  • Global Business Controller, Shoes Division at Louis Vuitton
    Apr 2023 - May 2024 · 1 yr 2 mos

    Global FP&A ownership for Louis Vuitton Shoes category (men & women, ~€500M turnover). → Directed global financial control, forecasting, reforecasting and cost steering across regions → Led budget cycles and variance analysis for group and regional stakeholders → Built ROI and investment models improving decision-making → Translated complex data into clear executive insights → Optimised 18-month P&L model and performance dashboard