Karāchi, Sindh, Pakistan
Wide exposure in Healthcare Sector from Commercial to NGO and NPO sector, of over 12 years in core marketing domain managing wide product to services range industries mix currently adding value at Tabba Heart Institute, sister concern of Pakistan's no. 01 business group Lucky and Yonus Brothers. Previously, served at DKT Pakistan for 02 years with pushing boundaries and behavior change challenging campaigns for Pakistan's most selling contraception brands. Major duration of my career was at an fmcg Fine Daily formerly King Chemical Corporation over 09 years, assigned to strategically manage the group of brands portfolio executed 20+ campaigns and 100+ new products that includes Delite, Krone, Oasis, Frey and Kingtox majorly; with additional work exposure previously at Tapal Tea, Dreamworld, Synergy Advertising, NBPand NAFA. Scholastics include Google and LUMS certifications with MBA Marketing Management and Masters in Public Administration (Majors in Marketing Management). I firmly believe that Marketing is not a profession, it’s a Passion !
Course includes Public Relations and Media Management, etc.
Collective efforts to achieve CYP targets aligned with quarterly action plan. Existing and New launches business portfolio management to achieve the challenging communication and commercial strategic goals. Initiatives to strengthen the collaboration between all stakeholders. Planning and Budgeting for international donor project to build out reach clinics network for socially empowering women catering women health care.
• Planning and executing Digital, ATL and BTL activities of Josh (Top Contributing Contraceptive Brand) and develop campaign that leads to on-ground demand generation for the brand. • Initiate and Manage New Product Development Projects. • Lead AVA (Availability, Visibility and Accessibility) plans capturing major SoS at offline retail channel. • Plan, develop and execute brand and channel wise planogram and display drives at trade. • Design trade and consumer promotions on flagships, modern trade and general trade. • Reporting of all activities fulfilling KPIs. • Keen monitoring of CYPs target.
Key Responsibilities: • Managing group portfolio of King Chemicals, The Krone Club and Aromystic • Digital inbound Media Marketing, • Outbound Brand Marketing • Strategic Brand Communication Management, • New Product Designing, POSM, ATL and all BTL activation. www.king.net.pk | www.aromystic.co.uk | www.thekroneclub.com