Jiddah, Makkah, Saudi Arabia
Bringing an extensive portfolio career leading real estate development sales and investments. Overseeing portfolios of commercial / residential sales and leasing, product development, and assets management. Went through the real estate journeys in different stages from startups till transformation. Served as acting CCO on behalf of a class-A company holding assets that exceed SAR 50B. Led the sales and commercial activities in mega-size projects. Leading team efforts during the career and achieved SAR +2.7B sales. Well-practiced consultancy and leadership skills, combined with creativity and commercial acumen, underpin my ability to provide subject-matter expertise and strategic advice to Boards and executive teams.
- Oversight of Sector Development: Responsible for the strategic development and enhancement of key sectors, including Hospitality & Leisure, Commercial, Health Care, and Education, ensuring alignment with organizational goals and community/city needs. - Management of KAEC Assets: Overseeing the comprehensive management of over 20 operational assets within the KAEC portfolio, focusing on maximizing operational efficiency and driving value creation.
- Leading Residential Sales, Leasing and Development - Activating Property Management arm of the city - Products Development - Developing Customer/Investor’s journey
- Setting-Up the Sales Department and functions - Setting-Up the Sales Strategy for BTSU, BTS, LTS and LTI - Products Development and mix - Pricing and tactics (B2c & B2B) - Developed customers journey - Market Intelligence