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With more than 30 years of international hospitality leadership across North America, Europe, and the Middle East, I have built a career delivering exceptional results for some of the industry's most recognized luxury and premium hotel brands. My expertise spans luxury hotel operations, strategic business leadership, pre-openings, asset enhancement, commercial performance, and the creation of memorable guest experiences. Throughout my career with Accor and Sofitel Luxury Hotels, I have successfully led luxury, upscale, and multi-property operations, including hotel openings, major renovations, and large-scale repositioning projects across the United States and the Kingdom of Saudi Arabia. I am passionate about building high-performing cultures that inspire excellence, elevate service standards, and consistently exceed guest expectations. My leadership philosophy combines operational discipline with a strong commercial mindset, driving sustainable growth through revenue optimization, innovative F&B concepts, digital engagement strategies, and exceptional customer experience. I have consistently achieved market-leading ADR, RevPAR, guest satisfaction, and employee engagement results while developing future hospitality leaders in highly diverse and multicultural environments. Recognized among the 150 Most Influential Hoteliers in the Middle East – GM Power List 2025, I am known for fostering trusted relationships with owners, investors, asset managers, and stakeholders while maximizing profitability and long-term asset value.