Buenos Aires, Buenos Aires Province, Argentina
Product, Marketing & Business professional with experience acquired in technology, banking, investments & digital insurance for business development in Latin American market. Working for startups and large companies. B2B, B2C & B2B2C Experience. Skilled in Go-To-Market Startup, Product, Marketing, Growth, Business Development, Strategic Partnership and Digital Transformation (DesignThinking, Agile & Lean Startup).
Bigbox is a leading experiences, benefits and gifts company in Latin America. We are the happiness of giving. Leading the commercial, marketing and technology development of the Corporate Business unit of the LATAM Region (Argentina, México, Perú, Uruguay, Chile). Working to become the Global partner of recognition, benefits and incentives solutions for the leading companies in LATAM.
Creating the financial technology platform to save and invest in the USA from LATAM. Leading the company firt steps, initial value proposition, brand building & Go to market.
Banco Supervielle is one of the Top 10 private banks in Argentina by assets, deposits and number of clients. (NYSE:SUPV) Reinventing banking for digital age. Leading the retail business as an Acquisition, Onboarding and Engagement Tribe Leader. Responsible for redesigning the value proposition for new young customers and launching the digital acquisition channel for all products in the retail segment (Accounts, Packages, Cards, Loans, etc.). In charge of designing customer activation journeys for each segment, analyzing and executing initiatives to maximize revenue. 5 products. 3 squads. 21 FTEs.
iúnigo is the first full-stack insurtech in LATAM. Currently based in Argentina. Member of the founding team. Responsible for the company's growth strategy. Identifying and developing strategic new business, alliances and commercial deals with high-growth global players across multiple sectors including Fintech & Digital Ecommerce (Ualá, Reba, Rappi, PedidosYa, Cabify). Develop and establish growth projects like Affiliates & Referrals Programs (...and a long list of crazy experiments) working together with Product, BI, UX, Marketing and Sales. In charge of the development of the commercial team.
Responsible for the value propositon strategy which included the development of the marketing plan, target, brand strategy and budget definition in order with the KPIs of the business plan. Working with UX, Product and Operation in the design, development and execution of each customer journeys. In charge of brand positioning full channels, covering the content strategy in digital (SEO, SEM, Affiliates, SM) and offline (TV, Radio, BTL, PR). 360º launch campaign. In charge of the relationship with the pull of agencies (creative, media, btl, PR).
Grupo San Cristóbal is one of the top 5 insurance groups in Argentina, with a presence in 3 LATAM countries and owner of iúnigo insurtech. Responsible for product development for the different business verticals: property insurance, life, retirement, labor insurance, financial services and health. Member of the board team who leaded the digital transformation of the Grupo San Cristóbal, working with McKinsey & company Team during 9 months. In charge of analyzing different digital transformation initiatives for the Group's business units: fintech, insurance, travel and services. Responsible for the iúnigo Go-to market strategy blueprint: Value proposition, target definition, territories, customer journey, brand development.