Geneva, Geneva, Switzerland
Over 20 years of expertise in eCommerce, Omnichannel Sales and Marketing Business Strategy at local, regional and Global level across Food, Electronics, Health & Beauty categories. Expert in designing and delivering Omnichannel Commercial & Go-to-market strategies, e-commerce business and Digital Commerce growth plans. Recognized leadership in project Management and Business Strategic Planning. Specialist in eCommerce (Amazon Marketing, pure players and retailer.com) Trade marketing, Category management, Marketing mix Brand building. Certified in Shopper and eShopper psychology. Passionate about E-business, and about multi cultural and multi-functional team management. Worked with more than 20 different markets with big focus on China, US, Japan and Western Europe markets.
E-commerce strategy and business development for pure players and brick & clicks customers across Asia-Pacific, Americas, Europe and Middle East.
Leading Gaming Category Management and Sales at Amazon globally
Part of the Sales leadership team, leading the acceleration channel go to market strategy and empowering the team (5 direct reports) to grow disproportionately e-Commerce, Convenience and Out of Home B2B in the French market. Defining the sales & marketing go to market and activation strategy. Negotiation with Customers for annual JBPs. P&L Ownership.
Head of eCommerce Category Strategy for Europe and Australia, supporting local markets to develop their ebusiness performance. Grow e-business through the expansion of Amazon and new e-tail partnerships Build & Execute ecommerce Regional Strategy, Identify opportunities to improve contribution Define and Design eBusiness KPIs reporting Dashboard with robust tracking and business analysis Responsible for the regional eCommerce Center of Excellence : developing guidances, playbooks (SEO/SEM, Content, e retail media, online profit, ...), training, and facilitating Best practice sharing Lead e-Business Sales Capabilities Road Map in partnership with IT and Consumer intelligence Champion the online shopper and path to purchase across platforms to improve UX and sales Drives the Ecommerce business into the regional business planning and strategy process Promote Digital & Omnichannel culture transformation to enable Shoppers seamless experience BRANDS : YOPLAIT, OLD EL PASO, HAAGEN DAZS, NATURE VALLEY... GEOGRAPHY : EUROPE & AUSTRALIA (UK, FRANCE, AUSTRALIA , SPAIN as lead markets)
Leading business transformation, from shelf & e-shelf back design, at brand and category/channel level. Developer and delivering online/offline in-Store Solutions focusing on top 10 global countries. Leveraging also my ownership, my collaboration and my accountability skills to deliver omnichannel Category value and brands growth plans. Envisioning the seamless store of the future environment, creating new Strategy to win. and to delight both Shoppers and Retailers. BRANDS : HEAD& SHOULDERS, PANTENE, REJOICE, HERBAL ESSENCES, VS AUSSIE, HAIR FOOD GEOGRAPHY : Big focus on China, US, Japan, Germany, UK and Brazil as design markets
Responsible for Business Strategic Planning and e-Commerce transformation for Europe. Designing fit for use commercial and go to market strategy(Distribution, price, promo, shelving ) to accelerate Value creation, Category growth and Brand shares. Team management in charge of 8 western Europe markets for business plan delivery. Led innovation commercial strategy toolboxes across Pads, liners and Tampons for offline and online channels. BRANDS : ALWAYS, ALLDAYS, TAMPAX GEOGRAPHY UK, France, Denmark, Sweden, Finland, Norway, Greece , Israel
Responsible for designing and delivering, fit for use innovation masterplan and In-Store Strategy, across the world with prority to top 10 Global customers to get outstanding support. Enabling Distributor teams with tools, competitive analysis and capabilities to deliver their business targets and plans. Management of Functional Experts. Brands : MAX FACTOR, COVER GIRL .
In charge of designing and executing Category management strategy. Responsible for Merchandising and Customer tools strategies and for Commercial Gap fill plans to deliver business targets. Coaching of 3 Customer category managers. BRANDS : GILLETTE, VENUS, ORALB
In charge of North America, marketing business plans, supporting the local franchises in their end to end organization. Coaching regional marketing team in Marketing Mix, Market researches. Project management and Competitive Analysis. Developed strategic marketing plans on existing business and led new product development opportunities to accelerate business growth and market shares. Leveraging best in class examples across the world to reapply new business models to win. GEOGRAPHY : USA, CANADA
Responsible for brand Building, designing and executing full Marketing mix and 3 Year innovation masterplan vision. Leading the Kid portfolio brand promo strategy. Managing Brand P&L and leading as project manager multi-functional team members. Management of Junior Product managers.
Responsible for end-to-end business management and leading the multifunctional team . In charge of brand strategies, media campaigns promo strategy, product innovation pipeline & brand P&L.