Mount-St-Aignan, Normandy, France
New products development with focus on eCommerce portfolio; Actively contributing to the development of the full marketing mix; Support brand image and positioning, including new communication big ideas (or positioning change) and audits on integrated marketing communications; Support brand legal matters, nutrition and sustainability; Support regular market/business performance analysis & reporting; Support range development and strategy; Support brand value, sustainability and quality monitoring and improvement. Support Category strategic guidelines and strategic framework definition; Aligning and coordinating all the key stakeholders, engaging colleagues to get their full commitment and agreement to ensure the implementation of the actions; Monitoring the whole process to ensure the achievement of the goals within the scheduled timing. Participate to periodical meetings with main interfaces to discuss, share and propose business opportunities and identify possible issues and risks. 2 direct reports.
Management consulting, Business Intelligence.