Lugano, Ticino, Switzerland
Brand- & marketing-driven digital leader in luxury and retail. I unite brand strategy, positioning, and creative direction with e-commerce execution to build P&L-positive, double-digit growth while strengthening brand equity. My playbook blends full-funnel marketing (media orchestration, content/UX, storytelling) with CRM/clienteling and CRO, turning data into distinctive, on-brand experiences across the customer journey. I partner with Merchandising, Retail, and Tech to protect the brand and accelerate time-to-value. Strong marketing science and tech fluency (Salesforce, Adobe, Sap Hybris, OMS e.g., Fluent Commerce) help me move from idea to measurable outcomes—without losing craft. Global scope across US, EMEA, and APAC (Greater China, Japan, Korea).
I have overall responsibility for the brand's digital strategy, managing the following functions: - Global E-commerce (US, Europe, China, Japan, Korea) direct and indirect (Farfetch, Jd.com, Tmall, etc.) - Omnichannel CRM - Strategic online advertising plans - Customer journeys (through marketing automation) - Omnichannel customer service - Digital data and analytics - UX and UI design expertise - Content editing - Digital development Reporting to the CEO and serving on the board of directors. Managing more than 25 FTEs with 5 direct reports.
Global responsibility of E-commerce business and content strategy in 19 markets. Leading a team of 11 FTEs.
I lead the digital transformation of the group, with a specific focus on the HOGAN brand and on the FAY brand, assuming global commercial responsibility for e-commerce and digital marketing.
L'Oréal Luxe - Giorgio Armani Parfums