Rome, Latium, Italy
I combine sales leadership, digital strategy and media expertise to help companies grow, structure their commercial operations and adopt modern, data‑driven workflows. With extensive experience in advertising, media management and digital transformation, I have led sales teams, launched new business lines, developed pricing models, built CRM systems and supported management in strategic decision‑making. My approach blends strategic vision, operational clarity and a strong focus on measurable results. Alongside my role as Head of Sales & Marketing, I support companies and professionals through targeted consulting projects in digital strategy, business development and workflow optimization. I believe in simplicity, transparency and systems that truly work.
Consultant supporting the strategic development of the sales and marketing areas. I work alongside the management team to strengthen commercial performance, optimize digital processes and enhance the brand’s communication and market positioning. Key Responsibilities: - development of sales strategy and management of commercial partnerships - creation and optimization of advertising price lists and media offerings - design and implementation of the CRM system and digital workflows - coordination of marketing, communication and brand identity activities - analysis of commercial performance and optimization of key KPIs - development of new advertising products and business initiatives - support to financial planning and operational process management
I support companies and professionals in defining digital strategies, improving commercial performance and optimizing internal processes. Areas of expertise: - digital strategy & positioning - workflow design and automation - CRM setup & optimization - sales strategy & business development - media & advertising planning - branding & communication I work on targeted projects with a practical, results‑oriented approach.
At Lexmedia I contributed to the launch of an innovative business line focused on AI‑powered digital advertising solutions. I worked with a technology partner specialized in advanced software for planning and optimizing omnichannel campaigns, integrating geolocation, automation and data analysis to maximize ROI and efficiency. Key contributions: - development of the commercial strategy and pricing models - leadership of the sales team - coordination with tech and marketing departments - strategic planning of digital campaigns - support to clients in adopting data‑driven solutions - This role strengthened my expertise in digital strategy, media planning and commercial transformation.
Led the digital commercial development of Radio Globo, supporting top management in defining the digital product roadmap and strengthening the station’s online presence. Key contributions: - defined the digital product strategy with general management - led the digital sales unit and improved performance - optimized commercial processes and pricing models - supported the evolution of the brand’s digital ecosystem - ensured alignment between marketing, editorial and commercial areas
Led the sales team for one of Italy’s most important advertising dealers, part of the Caltagirone Editore Group. Key contributions: - led and developed a high‑performing sales team - managed advertising inventory across print, digital, radio and TV - defined commercial strategies and trade policies - collaborated with marketing and editorial teams - strengthened relationships with key clients and agencies