Rome, Latium, Italy
I work to combine a standard design to the use of revolutionary techniques aimed at experimentation, as an interpreter who processes the needs of customers or the effectiveness of a service giving it a connotation that summarizes the visual identity (brand identity) of a company. Freeing myself from the more conventional categories, I move in those contexts that require a professional figure capable of inspiring an emotional response stemming from definited communication strategies: advertising, publishing, entertainment, art and marketing. A creative director establishes the editorial philosophy, promotes a collective vision and establishes a guideline consistent with the company’s intentions. A translation work that requires tools and materials aimed at the production/promotion of several creative contents, developing skills ranging from the fields of traditional communication to the most innovative: Brand design, digital communication, visual merketing, animation, advertising, ux design, editing, multimedia graphics and audiovisual production for the Web.