Sant'Arcangelo di Romagna, Emilia-Romagna, Italy
Senior Executive with 20+ years of extensive international experience across multiple industries
Member of the Group Executive Team and responsible for all Marketing activities globally: Brand Portfolio Management (4 brands: De Longhi, Kenwood, Braun, Ariete), New Product Development, Trade Marketing and Communication. Direct management of 4 central teams in our Head Quarters (Italy, UK, Germany, Hong Kong) and functional responsibility of local marketing teams in 30+ subsidiaries
Responsible for all Brands of DL Group (De Longhi, Kenwood, Braun and Ariete), leading 4 teams in 4 Countries (Italy, UK, Germany and Hong Kong).
Managing Director of Braun Household in Frankfurt, which is part of the De Longhi Group and was founded in 2012 following the acquisition from P&G of a perpetual license of the brand for household products (kitchen appliances, irons and vacuum cleaners).